“I love it” at very first glance of a new brand means it’s too familiar (and explains why cohorts of new DTC brands all look the same). The better sign is when, at first glance, you’re a little uncomfortable - need to brew on it - and then gradually like it more and more…
One of the most interesting things I've learned is how much the twentieth century was the product of centralizing technologies: centralized broadcast media (movies, news, radio) as well as centralized production (factories) of centralized armies (tanks, aircraft, nukes), which were all run by extremely powerful centralized states. It can be said... See more
"Always produce" is also a heuristic for finding the work you love. If you subject yourself to that constraint, it will automatically push you away from things you think you're supposed to work on, toward things you actually like. "Always produce" will discover your life's work the way water, with the aid of gravity, finds the hole in your roof.