When you find yourself reaching unprompted for your phone, or hovering over the Twitter icon, invoke the “10-10-10 rule:” ask yourself, if I consume this info, how will I feel about it in 10 minutes, 10 months, and 10 years? Doing this may help you realize that the brief sugar-rush offered by junk info is so transient and insignificant in the grand

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One of the most intelligent case studies in design is the Chinese tea cup. They’re made without handles simply because if it’s too hot to touch, it’s too hot to drink.

Humans naturally want to add more. Add a cardboard sleeve, add a warning on the outside of the cup, add a handle. The result of all these things never cools down the actual contents.

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