Steven Probert
@kafunkajunk
Steven Probert
When you find yourself reaching unprompted for your phone, or hovering over the Twitter icon, invoke the “10-10-10 rule:” ask yourself, if I consume this info, how will I feel about it in 10 minutes, 10 months, and 10 years? Doing this may help you realize that the brief sugar-rush offered by junk info is so transient and insignificant in the grand
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Deep, elaborative processing enhances understanding by relating something you are trying to learn to things you already known. Retention is enhanced because elaboration produces more meaningful associations than does shallow processing — links that can serve as potential cues for later remembering. For example, your ease of recalling the name of a specific dwarf in Walt Disney’s animated film, “Snow White and the Seven Dwarfs,” depends on the cue and its associated meaning:
Try to recall the name of the dwarf that begins with the letter B.
People often have a hard time coming up with the correct name with this cue because many common names begin with the letter Band all of them are wrong. Try it again with a more meaningful cue:
Recall the name of the dwarf whose name is synonymous with shyness.
If you know the Disney film, this time the answer is easy. Meaningful associations help us remember, and elaborative processing produces more semantic associations than does shallow processing.
One of the most intelligent case studies in design is the Chinese tea cup. They’re made without handles simply because if it’s too hot to touch, it’s too hot to drink.
Humans naturally want to add more. Add a cardboard sleeve, add a warning on the outside of the cup, add a handle. The result of all these things never cools down the actual contents.
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