Keane Moraes

Like reality TV and video art installations, McMansions are inherently postmodern. Postmodernism, to paraphrase the philosopher Frederic Jameson in an essay on the subject, involves the commodification of culture, art, and, ultimately, of one’s lifestyle. Postmodernism removes context from subjects, weakens or eliminates historicity, and effaces... See more

Today’s terror of short-termism — which, with fatal consequences, we mistake for freedom — destroys the practices that require time.

The magic is in falling in. Burning the bridges. Sinking the boats.

Some things in life you only get if you're all in .

Taste is a double-edged sword. Because it is ephemeral, you’re untouchable if you have it. Competitors won’t be able to copy it—what is there to copy? You can expand products as rapidly as MSCHF has without any negative consequences. But taste can also disappear quickly. If the artists collective loses touch with what makes them special, their... See more

A quest can change the world. Everything great ever achieved required someone to overcome an internal obstacle. Society is built from realized human aspirations.

But when architecture falls out of sync with the conditions we live in, home begins to feel more and more precarious. The reason we dislike contemporary architecture is because it fails to achieve this essential purpose, to, as the architect Antonio Sant’Elia put it, “freely and audaciously harmonize man with his environment”.

Making what you like explicit is a powerful tool. It will help you articulate it to yourself and to other people. This will help you refine and make more of it.