Keane Moraes

Like reality TV and video art installations, McMansions are inherently postmodern. Postmodernism, to paraphrase the philosopher Frederic Jameson in an essay on the subject, involves the commodification of culture, art, and, ultimately, of one’s lifestyle. Postmodernism removes context from subjects, weakens or eliminates historicity, and effaces... See more

Architecture is not an economic commodity that can be corrected by market forces, nor an engineering problem that can be honed towards an optimal solution. Architecture is a spiritual ethic, one that both shapes and is shaped by the ambient zeitgeist of the society it stands in.

The magic is in falling in. Burning the bridges. Sinking the boats.

Some things in life you only get if you're all in .

This leaves us with some low-hanging fruit for humanness. We can tell richly detailed stories grounded in our specific contexts and cultures: place names, sensual descriptions, local knowledge, and, well the je ne sais quoi of being alive.

But when architecture falls out of sync with the conditions we live in, home begins to feel more and more precarious. The reason we dislike contemporary architecture is because it fails to achieve this essential purpose, to, as the architect Antonio Sant’Elia put it, “freely and audaciously harmonize man with his environment”.

Understood this way, “common sense” might better be called a “communal sense” to distinguish it from what usually comes to mind when most of us hear the phrase. Under these conditions, to know is to share a world. A world in this case is more than just the things out there. It is a community of interpretation.

Making what you like explicit is a powerful tool. It will help you articulate it to yourself and to other people. This will help you refine and make more of it.

Articulating what you like is the only way to make great stuff