Keane Moraes

Except, in the process of regurgitation, writing does more than just reproduce experiences—it amplifies them. When we write, we apply our own seasoning, enhancing their flavor profiles and textures through the lens of whatever mood or mindset we are in the second time around.

Articulating what you like is the only way to make great stuff

Beyond a muscle, writing also acts as a membrane —something that straddles our inner and outer worlds.

Architecture is not an economic commodity that can be corrected by market forces, nor an engineering problem that can be honed towards an optimal solution. Architecture is a spiritual ethic, one that both shapes and is shaped by the ambient zeitgeist of the society it stands in.

Taste is a double-edged sword. Because it is ephemeral, you’re untouchable if you have it. Competitors won’t be able to copy it—what is there to copy? You can expand products as rapidly as MSCHF has without any negative consequences. But taste can also disappear quickly. If the artists collective loses touch with what makes them special, their... See more

But when architecture falls out of sync with the conditions we live in, home begins to feel more and more precarious. The reason we dislike contemporary architecture is because it fails to achieve this essential purpose, to, as the architect Antonio Sant’Elia put it, “freely and audaciously harmonize man with his environment”.

A quest can change the world. Everything great ever achieved required someone to overcome an internal obstacle. Society is built from realized human aspirations.

If you’re disappointed by the mundane nature of this process, so was I. When I arrived at the office, I was half-expecting a bunch of artsy weirdos bedazzled with tattoos and attitude. Instead, I met a group of plainly dressed nice folks, mostly in their 20s and 30s, who worked hard at their craft but tried to keep the real world in sight. When I... See more