Keane Moraes

The magic is in falling in. Burning the bridges. Sinking the boats.

Some things in life you only get if you're all in .

Except, in the process of regurgitation, writing does more than just reproduce experiences—it amplifies them. When we write, we apply our own seasoning, enhancing their flavor profiles and textures through the lens of whatever mood or mindset we are in the second time around.

A quest can change the world. Everything great ever achieved required someone to overcome an internal obstacle. Society is built from realized human aspirations.

This leaves us with some low-hanging fruit for humanness. We can tell richly detailed stories grounded in our specific contexts and cultures: place names, sensual descriptions, local knowledge, and, well the je ne sais quoi of being alive.

How it felt to me : that is getting closer to the truth about a note book. I sometimes delude myself about why I keep a notebook, imagine that some thrifty virtue derives from preserving everything observed. See enough and write it down, I tell myself, and then some morning when the world seems drained of wonder, some day when I am only going throu... See more

Articulating what you like is the only way to make great stuff

Understood this way, “common sense” might better be called a “communal sense” to distinguish it from what usually comes to mind when most of us hear the phrase. Under these conditions, to know is to share a world. A world in this case is more than just the things out there. It is a community of interpretation.

Taste is a double-edged sword. Because it is ephemeral, you’re untouchable if you have it. Competitors won’t be able to copy it—what is there to copy? You can expand products as rapidly as MSCHF has without any negative consequences. But taste can also disappear quickly. If the artists collective loses touch with what makes them special, their adva... See more