Keane Moraes

If you’re disappointed by the mundane nature of this process, so was I. When I arrived at the office, I was half-expecting a bunch of artsy weirdos bedazzled with tattoos and attitude. Instead, I met a group of plainly dressed nice folks, mostly in their 20s and 30s, who worked hard at their craft but tried to keep the real world in sight. When I a... See more

For apprentices to learn effectively, educators must, in a sense, let go of control. Instead of controlling the transfer of knowledge through lectures and curricula, they need to focus on ensuring apprentices have meaningful access to the environment, handing out appropriate tasks – and trusting the learner to extract knowledge out of what is going... See more

But when architecture falls out of sync with the conditions we live in, home begins to feel more and more precarious. The reason we dislike contemporary architecture is because it fails to achieve this essential purpose, to, as the architect Antonio Sant’Elia put it, “freely and audaciously harmonize man with his environment”.

So the point of my keeping a notebook has never been, nor is it now, to have an accurate factual record of what I have been doing or thinking. That would be a different impulse entirely, an instinct for reality which I sometimes envy but do not possess.

Like reality TV and video art installations, McMansions are inherently postmodern. Postmodernism, to paraphrase the philosopher Frederic Jameson in an essay on the subject, involves the commodification of culture, art, and, ultimately, of one’s lifestyle. Postmodernism removes context from subjects, weakens or eliminates historicity, and effaces th... See more

Problems are typically richer than our preconceived notions about how to solve them. We can learn this the hard way, by failing and then failing again but failing better. But there are often shortcuts to be found if you are willing to spend more time mapping the landscape.

A quest can change the world. Everything great ever achieved required someone to overcome an internal obstacle. Society is built from realized human aspirations.

Taste is a double-edged sword. Because it is ephemeral, you’re untouchable if you have it. Competitors won’t be able to copy it—what is there to copy? You can expand products as rapidly as MSCHF has without any negative consequences. But taste can also disappear quickly. If the artists collective loses touch with what makes them special, their adva... See more

Today’s terror of short-termism — which, with fatal consequences, we mistake for freedom — destroys the practices that require time.