Keane Moraes

If you’re disappointed by the mundane nature of this process, so was I. When I arrived at the office, I was half-expecting a bunch of artsy weirdos bedazzled with tattoos and attitude. Instead, I met a group of plainly dressed nice folks, mostly in their 20s and 30s, who worked hard at their craft but tried to keep the real world in sight. When I... See more

Architecture is not an economic commodity that can be corrected by market forces, nor an engineering problem that can be honed towards an optimal solution. Architecture is a spiritual ethic, one that both shapes and is shaped by the ambient zeitgeist of the society it stands in.

Today’s terror of short-termism — which, with fatal consequences, we mistake for freedom — destroys the practices that require time.

The magic is in falling in. Burning the bridges. Sinking the boats.

Some things in life you only get if you're all in .

Like reality TV and video art installations, McMansions are inherently postmodern. Postmodernism, to paraphrase the philosopher Frederic Jameson in an essay on the subject, involves the commodification of culture, art, and, ultimately, of one’s lifestyle. Postmodernism removes context from subjects, weakens or eliminates historicity, and effaces... See more

Making what you like explicit is a powerful tool. It will help you articulate it to yourself and to other people. This will help you refine and make more of it.

Articulating what you like is the only way to make great stuff