Johann Van Tonder
@jvt
20 years in ecommerce, now CEO of a CRO agency. Probably doing analysis in R or building stuff with AI. Or walking on the beach. Yeah, probably that.
Johann Van Tonder
@jvt
20 years in ecommerce, now CEO of a CRO agency. Probably doing analysis in R or building stuff with AI. Or walking on the beach. Yeah, probably that.
if I’d only made the goal trying instead of succeeding,
A business, by definition, exists to make a profit and the world’s best corporate storytellers acknowledge as much. What sets them apart is what they do next. They wrap their product, service, company, or cause with a vision and a purpose that goes well beyond making money.
The most successful people. . . often aren't directly pursuing conventional notions of success. They're working hard and persisting through difficulties because of their internal desire to control their lives, learn about their world, and accomplish something that endures.
Daniel Pink, Drive: The Surprising Truth About What Motivates Us, p. 60.
What were their roots? Why had the company started? How did their backstory influence the work they did today and how might it affect their aspirations for the future?