Johann Van Tonder
@jvt
20 years in ecommerce, now CEO of a CRO agency. Probably doing analysis in R or building stuff with AI. Or walking on the beach. Yeah, probably that.
Johann Van Tonder
@jvt
20 years in ecommerce, now CEO of a CRO agency. Probably doing analysis in R or building stuff with AI. Or walking on the beach. Yeah, probably that.

Focus means head down. Big picture means head up. The more you’re doing of one, the less you’re doing of the other. If you’ve been head-down on a task for too long, lift your head up to make sure you’re going the right way. Don’t do well what you shouldn’t do at all.
Someone I loved once gave me a box full of darkness. It took me years to understand that this too, was a gift.
- Mary Oliver
Quotes and Mental Health
people’s biggest bottleneck eventually becomes their ability to get leverage—i.e., to find and execute work that has a big impact-per-hour multiplier