Juliette Faure Geors

Too many brands are obsessed right now with chasing whatever’s currently ‘trending’. When everyone is trying to figure out how to jump on the latest 24-hour micro-fad - whether it’s coquette, cottagecore or being ‘demure’ – what they should really be focusing on are the more meaningful cultural movements that will impact their business. I call thes... See more

Brands are often so infatuated by being first to something without recognizing if the brand expression makes sense in the first place. Let’s focus less on getting on the newest platform, on getting ten thousand followers; let’s focus on engagement — is the current audience responding? Your audience will always tell you the way they feel. Trust me.

I... See more