Juan Orbea

So Chris tried his hand at chipping away at this problem — but concluded the nature of the problem wasn’t quite what he originally thought. In this conversation we talk about that, as well as:

There is also an innovation on the front of new fuels:

Since serving his jail sentence and leaving behind his criminal past, Brett has become a leading consultant on tech security, now helping people learn how to protect themselves against the type of person he once was. 

You can find a bunch more juicy examples in the chapter titled, appropriately, "If the News is Fake, Imagine History". 

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Amazon is the example I think of most often, because its not actually some magical event that gave Bezos any unfair advantage. It was simply appreciating the present as it was. I would also argue there were two examples of Amazon's journey that represented an arbitrage opportunity in terms of TAM. 

In its scope and interest it can be compared with Freud's Totem and Taboo, the subtext Girard refutes with polemic daring, vast erudition, and a persuasiveness that leaves the reader compelled to respond, one way or another.

But the lure of the current hill is strong. He ends up falling for a common trap highlighted by behavioral economists: people tend to systematically overvalue near term over long term rewards . This effect seems to be even stronger in more ambitious people.