Clement Brunson

Social influence is the extent to which a user perceives that other people—specifically those whose opinion they hold in high regard—believe that they should use the new technology. In other words: the extent to which the user thinks it’s “cool” to use it.

The kernel of a strategy contains three elements: A diagnosis that defines or explains the nature of the challenge. A good diagnosis simplifies the often overwhelming complexity of reality by identifying certain aspects of the situation as critical. A guiding policy for dealing with the challenge. This is an overall approach chosen to cope with or

... See more