Jimmy Cerone

New data from Ampere Analysis found that 42 percent of U.S. streaming subscribers actively subscribe, cancel, and resubscribe to streaming services based on whether or not shows they like are on the network. What they also found was that people who bought into bundles, like the Disney+/Hulu/ESPN+ bundle, were 59 percent less likely to churn , so,

means that Meta is only allowed to show ads that are entirely un-targeted, or perhaps only targeted by country. Such ads, as most readers will understand, would be almost entirely worthless. For reference, the EU is about 10% of Meta’s ad revenue (‘Europe’ is larger, but is broader than the EU.

“A prototype is worth a thousand meetings” (building a simple way to ‘taste test’ is often faster AND better than trying to figure things out in our heads)

The web hasn’t had its artisanal moment. Right now, giant, ad-based networks created by six men that everyone begrudgingly uses with diminishing emotional returns, control the vast majority of the web.

Much like a good movie, life eventually forces the protagonist (whether it’s you or, say, Tom Cruise) to choose between two irreconcilable goods : a comfortable living, or a clean conscience ( The Firm ); the love of your life, or the job of your dreams ( Jerry Maguire ). And so on. The choices we make reveal who we are.

The metrics are terrible. The format itself is monolithic and static, and very un-digital. It’s as though, instead of the web, which is after all an open, composable, extensible, programmable network, we were all using random FTP apps from indie developers to download PDFs to read, and those FTP apps each had their own Yahoo-like hand-written