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You see — if software is to have soul, it must feel more like the world around it. Which is the biggest clue of all that feeling is what’s missing from today’s software. Because the value of the tools, objects, and artworks that we as humans have surrounded ourselves with for thousands of years goes so far beyond their functionality. In many ways,

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McLuhan once said, “We don’t know who discovered water, but we know it wasn’t a fish. A pervasive environment, a pervasive medium is always beyond perception.” The big point to McLuhan is this: the messages that these media of written language are sending to us go far beyond the actual content or subject matter of the thing that’s being written abo... See more

"If we can see further than most, it is by standing on the shoulders of giants." Iddris helps us update our operating system and think from micro to macro while empowering Generation Z. I am an architect of life. I believe we can affect the world through great design and cultural innovation.

Speed is a hallmark trait of the 21st. century; from fast food to fast fashion, our digital and global moment demands a pace previously unimaginable. But with speed comes compromise at the cost of our environment, health, and culture. An antidote to our fast-paced, technologically driven lives resides in carving out space for deliberateness; for sl... See more

Google and Facebook play the roles of central bankers for our attention economy. They represented a generation of “free-to-play” games that unlocked infinite consumer surplus and participation, and with increasing power as the brokers of the value exchange, they now require “paying to win”.