Homing in on the important feedback loops can unlock valuable insights. For example, why is home delivery of large parcel items, such as furniture and appliances, so often a poor customer experience? After all, delivery is a key determinant of customer sat isfaction , the most intimate touchpoint in retail, and an opportunity to generate incrementa... See more
James Turrell took inspiration from astronomy and perceptual psychology. Coco Chanel was most influenced by nuns and religious symbols. David Adjaye drew from Yoruban sculpture, and Steve Jobs from Zen Buddhism and calligraphy. We could continue this list forever, but that’s not the point. The point is to look outside the confines of our industry t... See more
This century is where enlightenment and romanticism must blend. A great idea that is born out of the mind and then goes through the soul — there is no doubt that the outcome is marvelous. If this idea is true, fair, beautiful, there’s no doubt that it is also a good idea. I think this applies to everything.