Kevin Kelly has this great idea that you need your own distinct definition of success. For me, success would be cultivating a very specific reputation. I'd like my reputation to be "talk to that guy and you'll leave energized, thinking about something new. Good things will happen, and it'll generally cost you nothing."
If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.