josh
@joshharrison
josh
@joshharrison
The creators of blue oceans, surprisingly, didn’t use the competition as their benchmark.17 Instead, they followed a different strategic logic that we call value innovation. Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the
... See moreThe audience comes last. The audience doesn't know what they want. The audience only knows what's come before. - Rick Rubin
