josh
@joshharrison
josh
@joshharrison
"Disliking the taste of our first drinks helps us become stuck. If the first drink tasted amazing, we would be more cautious. Since those early drinks aren’t very good, we throw caution to the wind. After all, how could we become addicted to something we don’t like?"
from "This Naked Mind by Annie Grace
The creators of blue oceans, surprisingly, didn’t use the competition as their benchmark.17 Instead, they followed a different strategic logic that we call value innovation. Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competit
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