Josh Bowen

They had no reason to expect we would share common ground. But we managed to have a perfect, no-stakes interaction after two years in which many people haven’t taken a chance on anybody.

Just think about how much effort you have to put into maintaining the facade of being an Expert — how much effort it takes to always appear as “the one who knows”… and compare that to the freedom and flow and playfulness that can open up when you really allow yourself to sink into not knowing, when you no longer care if you make mistakes or if you... See more

If you’re efficient, you’re doing it the wrong way. The right way is the hard way. The show was successful because I micromanaged it—every word, every line, every take, every edit, every casting. That’s my way of life.

Define the user journey before you define the feature.

1. Who is the user? — How would you classify this group of people? What do they care about? What are their habits?


2. What problems do they encounter? — What do they want to achieve? What are their pain points? How do they think and behave? What evidence do we have for believing this?


3. How will they

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