Jonas Tan

Hard truth #4: Most people (still) can’t explain why marketing is different from growth

I’ve said this 927 times already (like here, and here). The biggest source of confusion? Growth marketing . Sometimes it sits under growth, sometimes under marketing - but either way, marketing ≠ growth.

Growth is rooted in data. It’s about running activities... See more

RS: Absolutely. They always talk about a model scoring 99.7% on a test. Well, how about a joke test? I confidently presume the answer is currently no, and I think it stays no for a long time, even at their most capable. This isn’t a moralistic “go humans” judgment; it’s the technical reality. They operate on a probability distribution of data. I... See more

We’ve seen this happen so many times. AI programs master the perfect New Yorker short story format, and then we all decide the format is busted, and we’re onto the next thing. We know this about art, right? First, you have to master the basic technical skills. Credit where it’s due, AI technologies have ascended that slope, and you can get... See more