Jonas Tan
@jontheass
Jonas Tan
When it comes to consumer products like social media, the dirty little secret is that we login more frequently AFTER we post content, so we can see who liked our content. In other words, we think we use Instagram to see what other people post, but the unsaid reason we engage is our own ego.
Scott Belsky • Where Is Consumer AI, Unsaid Reasons We Use Products, & Uncommon Practices for Innovating in Big Companies
Hard truth #4: Most people (still) can’t explain why marketing is different from growth
I’ve said this 927 times already (like here, and here). The biggest source of confusion? Growth marketing . Sometimes it sits under growth, sometimes under marketing - but either way, marketing ≠ growth.
Growth is rooted in data. It’s about running activities... See more
I’ve said this 927 times already (like here, and here). The biggest source of confusion? Growth marketing . Sometimes it sits under growth, sometimes under marketing - but either way, marketing ≠ growth.
Growth is rooted in data. It’s about running activities... See more
11 hard truths about working in growth
when consumers don't care that you're building an AI product (and might even hate it)
I'm hearing a common thread from consumer AI founders: Consumers often don't really care that your new startup product uses AI under the covers, and in fact, when they find out, they find it to be a negative.... See more
andrew chenx.com
Launching the beta of my new budgeting app (and how I structure beta tests)
youtube.comBeta Testing (each phase last about a week):
Phase 1: Use the app by yourself
Phase 2: Open up to small group of users
25 people who signed up for the waitlist and who actually want to use it (aka joined the telegram group)
Phase 3: Open up to bigger group of users
100 people who signed up for the waitlist (analytics should be in the app by down)
Alec Keski on TikTok
vt.tiktok.com
My rapid app iteration process (also budgeting apps are hard) | Building Luna ep.4
youtube.comIteration needs to happen fast with a small group of people that you can reach quickly (e.g. discord channels or telegram groups)
Use moobin for design inspiration for similar apps but different flows
Use twitter for solutions to problems you cant solve
Hard truth #7: Retention beats acquisition, every time
Do some simple maths with me.
Imagine you add $1M of new revenue in 2024. If those customers retain and *still* contribute $1M in 2025, you only need ~$200k of net-new to grow 20% year over year. But if you leak half of that $1M by 2025, you need $500k just to stay flat, then another $200k to... See more
Do some simple maths with me.
Imagine you add $1M of new revenue in 2024. If those customers retain and *still* contribute $1M in 2025, you only need ~$200k of net-new to grow 20% year over year. But if you leak half of that $1M by 2025, you need $500k just to stay flat, then another $200k to... See more