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Advice, insights, and tools to successfully complete projects.
The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
if project management is the meta of doing work, then managing your psychology is the meta of project management. A moderately-good process maintained
Why Figma Wins
Artificial invitation mechanisms (i.e refer a friend) are not PLG. Sustainable growth from the product comes from built in in natural product-led acqu
The second built in PLA channel Cash App is using is billboarding—when a user’s use of your product is visible to others around them. For example:When
Start in the future and work backward
If you pay attention, you’ll see that today’s winning brands understand the customer’s story is the only one that matters. Your most important job as
Solving a problem for your user is great, but easing their cognitive dissonance can have a much greater emotional impact. There is likely something th
