Johanna

Even if you have a candidate that would be brilliant at doing your particular task, but wouldn’t be very good in another team, that’s a No Hire. In software, things change so often and so rapidly that you need people that can succeed at just about any programming task that you throw at them.

But if you want wise decisions, get a variety of opinions and different perspectives. In my own hiring decisions, I make sure at least one of those perspectives comes from a woman in my company.

So if past ideas seem obvious and future ideas seem obscure, it’s tempting to conclude we live at the inflection point where ideas suddenly get harder to find. And maybe we do. But we’d feel that way even if ideas weren’t getting harder to find, and that should make us a little skeptical.

“The break point in America is exactly 1973,” he says elsewhere, “and we don’t know why this is the case.” Well, we may not know for sure, but we have a pretty good guess: The Drug Enforcement Administration, or DEA, was founded on July 1, 1973.

The thing is, consumers in the bottom 78% of US workers live paycheck to paycheck, they already spend everything they have each month.They’re not holding back additional money, waiting for the right product to appear. Which means all this advertising is creating little additional growth and wealth, it’s just taking it from other companies.