Johanna

As work becomes more like life, it also becomes more of life.

The thing is, consumers in the bottom 78% of US workers live paycheck to paycheck, they already spend everything they have each month.They’re not holding back additional money, waiting for the right product to appear. Which means all this advertising is creating little additional growth and wealth, it’s just taking it from other companies.

Smartphones provide a nearly endless stream of potential dopamine: a ‘positive social interaction’, or something resembling it, is always but a swipe away. As a result, we’re often mindlessly reaching for our phones without really knowing why and, if we cannot find our phone, we may feel a pang of anxiety.When we sit down to work, our brains don’t... See more

Ideally, you want to pay people just enough they don’t stress about cash flow. Equity is harder, but a good rule for the first 20 hires seems to be about double what your investors suggest.

For most of us, what we do with our lives isn’t cosmically significant. But if you can delude yourself a little bit that your Important Projects are going to Change the World, this will probably make you better at what you do, and ultimately help you collect more grubby resources and status and so on.