Joey DeBruin

If you think about it though, the one piece of core Web 2 infrastructure where the blockchain is actually the most natural way to engineer things is … attribution. What else is a company like Branch Metrics (my former employer) or the internal attribution system at giants like Facebook, but a large, distributed, semi-private ledger of online events... See more

As early as 2017, executives at the ride-sharing platform Uber reportedly met with US Securities and Exchange Commission officials about granting company stock to their independent-contractor drivers.

By February 2019, the Wall Street Journal reported that, with their initial public offerings approaching, Uber and its competitor Lyft found a way to ... See more

An Idea Machine is a self-sustaining organism that contains all the parts needed to turn ideas into outcomes:- It starts with a distinct ideology, which becomes a memetic engine that drives the formation of a community- The community’s members start generating ideas amongst themselves- Eventually, they form an agenda, which articulates how the ideo... See more

The fact that there is a newthing has come to feel like a certainty, even as we cannot fully perceive it. This will spark a search for underlying structures, analogs, and ways of being that feel natural to this newthing.

Does the newthing exist in this context or some other one?

Is it a newthing that’s meant to run all the time or is it more seasonal... See more

The responsibility of any interface is to understand and mitigate fallible human behaviours to meaningfully extend our capabilities.

Let's take a moment to compare the beginning and the end of our 336 year journey:... It's hard to ignore that they are shockingly similar. (see image in article of publication from 1700s and today)

A capital allocator would need to have two things happening simultaneously.

1. Limited fund size: The fund would need to be $150M or less, or otherwise, you’ll be back to being wholly subject to the power law.


2. Equity optionality: Investors in a startup utilizing this product need to be able to get returns even if the outcome is smaller. That would req

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We are biased to believe that the interim steps resemble the final goal, and use objectives to reach stepping stones that appear to lead to the final destination. However, without knowing the nature of the territory, those objectives may well lead us to get stuck.

The best lead generation companies usually have some combination of a distinguished and highly trusted brand and a proprietary channel or value proposition they use to acquire customers that competitors cannot replicate. These companies typically have staying power and defensibility, are highly differentiated, and immensely more valuable than compe... See more