Joey DeBruin

The beginning is not with an idea but with the feeling towards an idea. Something you feel but do not know. It makes you anxious and gives you somersaults inside if you try to explain.

If you ignore this feeling it will go away, finding another soul open to its directions.

If you pay too much attention it will also go away, being made nervous by such... See more

The downside of lead generation businesses is that they can be a race to the bottom if they're in a crowded and competitive market. The barriers to entry are essentially aggregating supply (i.e. buyers of leads or businesses willing to pay for new customers) so there is little in the way of defensibility. The other downside is that they are very... See more

Why is Twitter—our global public square where tastes are made, people canceled, and heads of state threaten each other with nuclear hellfire—worth so little a billionaire can scrape together the cash to outright buy it? How is it possible that the upstream media source to everything bought or voted on is worth a pittance compared to Google or... See more

The importance of agentic program managers to the success of the ARPA model isn’t surprising or new. The “aha” was that the only way to cut through the paradox of inconsistent process leading to consistent success was that the agentic program leader may be the only thing that’s important to get right; everything else may be cargo-culting.