Joey DeBruin

When token go up is no longer a law of physics and money is no longer free, the challenge of number go up—where the numbers are users or revenue—becomes much harder to solve. Right now, Web 3 companies are at pains to even measure those numbers, much less manipulate the few levers they have to make sure they do go up.

Web 3 will only get to a billion users by siphoning those users from the Web 2 side of the world—drinking their user milkshake, so to speak—and the only way to do that is via an attribution system that spans both.

In today’s idea machines, an ideology serves as the coordination mechanism for ideas – as foundations once did – making it easier for both sides to find each other. It attracts operators who resonate with its ethos and have ideas for how to bring it into fruition. On the other end, it also attracts (or is even initialized by) funders who want to... See more

There are oddly few modern examples of individuals funding individuals, despite it being a far more decentralised and human-scale version of patronage that's easily achievable by large groups of people.

This is what people don’t understand about visionaries: They don’t need to predict the future. They learn to snatch it out of the folds of time and wear it around their bodies like a flowing cloak

A capital allocator would need to have two things happening simultaneously.

1. Limited fund size: The fund would need to be $150M or less, or otherwise, you’ll be back to being wholly subject to the power law.


2. Equity optionality: Investors in a startup utilizing this product need to be able to get returns even if the outcome is smaller. That would

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There are many other products where a brokerage model is required to facilitate a transaction such as online insurance and mortgage agencies. Usually we find these in complex financial products that have some type of regulatory or compliance component. These transactions simply do not work without a person helping a customer along, there is just... See more