Joey DeBruin

What if investors could directly fund product R&D within existing companies, taking risk in exchange for a future share of revenue?

After many years of building and tens of millions of users, Notion now describes itself this way: “Every department’s work. In one tool.”  You can almost feel their internal struggle with language—the search for the right words. How can you describe something that is genuinely novel? What happens when something is so fundamentally different that it... See more

An Idea Machine is a self-sustaining organism that contains all the parts needed to turn ideas into outcomes:- It starts with a distinct ideology, which becomes a memetic engine that drives the formation of a community- The community’s members start generating ideas amongst themselvesEventually, they form an agenda, which articulates how the... See more

Idea machines are not new, but the form in which they appear is changing. For most of the 20th century, the home for idea machines was foundations, first popularized by John D. Rockefeller in the 1910s.

The best lead generation companies usually have some combination of a distinguished and highly trusted brand and a proprietary channel or value proposition they use to acquire customers that competitors cannot replicate. These companies typically have staying power and defensibility, are highly differentiated, and immensely more valuable than... See more

The downside of lead generation businesses is that they can be a race to the bottom if they're in a crowded and competitive market. The barriers to entry are essentially aggregating supply (i.e. buyers of leads or businesses willing to pay for new customers) so there is little in the way of defensibility. The other downside is that they are very... See more