Just because a company is B2B doesn’t mean it can’t have the taste and style of a B2C company. People who work in companies are still people, and delightful experiences should be for everyone.
Here's a common startup situation. A team busts their ass for months building the first version of their product. It's almost done. Now a big question emerges -- how do you get the first people to use your product? Hmm...
If you find yourself at this moment, then you are already in a bad... See more
On the other end of specificity, idea machines are less broad than paradigm shifts, which are widespread, headless, decentralized shifts in cultural norms and attitudes due to changes in systemic conditions. For example, web3 is a paradigm shift, but it’s too big and distributed to be an idea machine.
Consider vacuum tubes. It was obvious to nobody that they would enable the first computers. This only became clear after vacuum tubes and associated computing discoveries had been made, so that someone could make the connection. If you had set out to build a computer in the 1800s (as Charles Babbage did), it’s unlikely that you would have drawn... See more
This is never how it actually happens, but you get the idea. Startups should receive risk capital to literally derisk certain aspects of the business.
However, over the last decade or so, something shifted. Traditional venture funds that specialized in early-stage risk started to add buckets of “growth equity” that were supposed to be utilized for... See more