Joey DeBruin

Scientific literature is the meeting place between people and ideas at the frontiers of human knowledge. It acts as the interface for science, enabling interaction between people and the shared record of knowledge.

It's time to invent the GPS for the internet.

People tend to gravitate to different sides of the explore/exploit spectrum. If you are high on openness, like I am, exploring comes easy. But it is harder to make a commitment and exploit what you’ve learned about yourself and the world. Other people are more committed, but risk being too conventional in their choices. They miss better avenues for... See more

The responsibility of any interface is to understand and mitigate fallible human behaviours to meaningfully extend our capabilities.

A central thesis is that all products are asking things of their customers: to do things in a certain way, to think of themselves in a certain way — and usually that means changing what one does or how one does it; it often means changing how one thinks of oneself.

When I was younger, I was never this lucky. It is partly because I was less skilled. But it is also partly because I would interrupt the nonconscious processing back then. Unintentionally, I would tell my brain to focus on something else—a conflict in a TV series I was watching, for instance. I would watch an episode before bed, and the cliffhanger... See more

The trick is to collide your mental model with the outside world as often as possible. This is what exploring does.

On the other end of specificity, idea machines are less broad than paradigm shifts, which are widespread, headless, decentralized shifts in cultural norms and attitudes due to changes in systemic conditions. For example, web3 is a paradigm shift, but it’s too big and distributed to be an idea machine.