Joey DeBruin

Words are a lossy medium for describing rich, multidimensional ideas.

To those who say, “Well, wouldn’t it be better if the person with good ideas had been the one to get fabulously wealthy instead?” – sure, but in the same way that a founder wants to focus on building their company, not being an investor, sometimes “idea operator” types aren’t the same people who have eight-to-ten-figure startup outcomes. In this... See more

So what’s the alternative? Well, novelty search is a form of non-objective search. Instead of following the stepping stones that appear to lead to the objective, simply collect stepping stones that lead in interesting directions. Focus on newness, regardless of where it leads.

For example, say you’re building a product for a niche market worth “only” $50 million. Who will invest in you?- VCs won’t touch you because the math doesn’t work out — they need investments that have a shot at returning the portfolio.- Banks won’t touch you because they only know how to underwrite going concerns — businesses with operating... See more

There are many other products where a brokerage model is required to facilitate a transaction such as online insurance and mortgage agencies. Usually we find these in complex financial products that have some type of regulatory or compliance component. These transactions simply do not work without a person helping a customer along, there is just... See more

I suspect we humans do better with constraints; the Internet stripped away the constraint of physical distribution, and now AI is removing the constraint of needing to actually produce content. That this is spoiling the Internet is perhaps the best hope for finding our way back to what is real. Let the virtual world be one of customized content for... See more