Joey DeBruin

A genuine interest in something is a very powerful motivator — for some people, the most powerful motivator of all. [3] Which is why it's what Jessica and I look for in founders.

Whoever last touched the user gets the credit. This is part of what underwrites Google’s trillion-dollar market cap: the ability to claim that everyone who bought something via a Google search bought that thing because of Google.

In the Curiosity Phase of an emerging technology, Founders must at times ignore the seemingly endless user demand and instead litigate each decision they make with a lens for building long-term defensibility and value. Product feature expansion, prioritization, go-to market, and customer success become filled with minefields amongst the rising... See more

The federal regulation of foundations didn’t mean the death of idea machines, however. It just meant that that foundations were no longer the best place to house them. It’d be like if the government decided to heavily regulate Delaware C Corps: if it were bad enough, founders would stop using them for startups, but they’d eventually find some other... See more

There are thousands of smart people who could start companies and don't, and with a relatively small amount of force applied at just the right place, we can spring on the world a stream of new startups that might otherwise not have existed

The fact that there is a newthing has come to feel like a certainty, even as we cannot fully perceive it. This will spark a search for underlying structures, analogs, and ways of being that feel natural to this newthing.

Does the newthing exist in this context or some other one?

Is it a newthing that’s meant to run all the time or is it more seasonal... See more

As you build newthing you will discover that building a newthing is a strange act where the harder you go about trying to do it, the harder it becomes. It will resist direct force and control. The more you relax and allow it to speak through you, however, the easier it will be.