Joey DeBruin

The downside of lead generation businesses is that they can be a race to the bottom if they're in a crowded and competitive market. The barriers to entry are essentially aggregating supply (i.e. buyers of leads or businesses willing to pay for new customers) so there is little in the way of defensibility. The other downside is that they are very... See more

It's time to invent the GPS for the internet.

Words are a lossy medium for describing rich, multidimensional ideas.

We are an exceptional software development team. But, we now also need be an excellent customer development team. That’s why, in the first section of this doc, I said “build a customer base” rather than “gain market share”: the nature of the task is different, and we will work together to understand, anticipate and better serve the people who trust... See more

Fully open, easily accessible data, together with open debate and version control, enables much greater scrutiny over results, which should lead to more accurate knowledge.

We are unlikely to be able to sell “a group chat system” very well: there are just not enough people shopping for group chat system (and, as pointed out elsewhere, our current fax machine works fine).

That’s why what we’re selling is organizational transformation

When token go up is no longer a law of physics and money is no longer free, the challenge of number go up—where the numbers are users or revenue—becomes much harder to solve. Right now, Web 3 companies are at pains to even measure those numbers, much less manipulate the few levers they have to make sure they do go up.

I don’t think ‘public utility’ is the most useful metaphor to understand what Twitter and its peers actually are.Public utilities make sense when the product is a simple commodity, essential for everyday life, and delivered through a set of pipes that are incredibly expensive to install and maintain.