Joey DeBruin

The planning fallacy describes our natural bias when forecasting our own productivity: we focus on the best-case scenario, or something dangerously close to it. Rarely does that scenario play out.

It's time to invent the GPS for the internet.

The second path is to create an idea, mechanism, feature, or whatever that is so novel and unique that it survives and eventually sifts down on the back of another product, even if the company that created it fails.

Defined broadly, ‘ads’ are pieces of paid, targeted media meant to drive user behavior in a specific direction .... Web 3 marketing will be radically different in ways that are hard to imagine now (though we’ll try in a moment), which is why it’s key to get the attribution system right first. With the media cash register in place, the budding web 3... See more

 Since the scientific interface is not capable of serving the general population, people have to blind trust the institutions who communicate science publicly. When that trust evaporates, people begin to reject the information itself.

I think the mistake too many entrepreneurs make is they start companies assuming they have scale. We’ve seen no scale, we’ve seen hyperscale, and what we realized was what we have to do is we have to start with that utility and the best networks. I didn’t realize Chris wrote that post, but I should maybe in the back of my mind that’s what I was... See more

By analogy, it should act like a Google search, in that users can ask questions of any part of the scientific record. However, it should be unlike a Google search in that it synthesises information across all search results to produce a systems-level understanding of the search query, accessible to the user through many kinds of rich, dynamic... See more