Joe Maceda

J

Joe Maceda

@joemaceda

Media guy, marketing pro, culture considerer, non-believer.

Founder of Reason & Whimsy LLC

reasonwhimsy.substack.com

The Book Review’s Best Books Since 2000

nytimes.com

Thumbnail of The Book Review’s Best Books Since 2000

Reading List

What Captures Our Attention in an Algorithmic Age? A Statistical Analysis

Daniel Parrisopen.substack.com

Thumbnail of What Captures Our Attention in an Algorithmic Age? A Statistical Analysis

Weekly Whimsies and worldbuilding

Sydney Sweeney’s New Soap Collab Will Be Made With “Her Actual Bathwater”

hollywoodreporter.com

Thumbnail of Sydney Sweeney’s New Soap Collab Will Be Made With “Her Actual Bathwater”

Weekly Whimsies

Strategy and the Perils of Implementation.

Rishad Tobaccowalaopen.substack.com

Thumbnail of Strategy and the Perils of Implementation.

Weekly Whimsies and Strategy Capital S

Essay Writing as Personal Sovereignty

Michael Deanopen.substack.com

Thumbnail of Essay Writing as Personal Sovereignty

Weekly Whimsies

How Peloton is becoming a social network (exclusive)

fastcompany.com

Thumbnail of How Peloton is becoming a social network (exclusive)

Enthusiast Social Networks

Mass brands without mass media

Brian Morrisseytherebooting.com

Thumbnail of Mass brands without mass media

Weekly Whimsies

The Death of Spotify: Why Streaming is Minutes Away From Being Obsolete

Joel Gouveiaopen.substack.com

Thumbnail of The Death of Spotify: Why Streaming is Minutes Away From Being Obsolete

Weekly Whimsies