Joe Maceda
@joemaceda
Media guy, marketing pro, culture considerer, non-believer.
Founder of Reason & Whimsy LLC
Joe Maceda
reasonwhimsy.substack.com
It is one that's dominated by in-house client mediocrity factories, lowest-cost content bullshit artists, automated intent fracking, and business portfolios increasingly populated by the withered corpses of once vibrant and profitable brands.
The tragic horizon: Resisting marketing’s drift towards the business of value destruction — Martin Weigel
When You’re Told You’re Not Strategic Enough
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Source: The Wire China
The Dramatic Rise of China’s Mini-Dramas - The Wire China
DraftKings’ Content Bet Goes Bust
Source: Puck
Source: Puck