Joe Maceda

J

Joe Maceda

@joemaceda

Media guy, marketing pro, culture considerer, non-believer.

Founder of Reason & Whimsy LLC

reasonwhimsy.substack.com

Behind Spotify’s Decision to Partner With Netflix

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The Work of Art in the Age of Mechanical Reproduction

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How WWII made Hershey and Mars Halloween candy kings

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How Do You Smell a Perfume Online?

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Humans as 'luxury goods' in the age of AI

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When You’re Told You’re Not Strategic Enough

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Tech, talent and TikTok: Inside ESPN's survival plan

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