Joe Maceda

J

Joe Maceda

@joemaceda

Media guy, marketing pro, culture considerer, non-believer.

Founder of Reason & Whimsy LLC

reasonwhimsy.substack.com

The Attention Crisis Is Just a Distraction | The New Yorker

Daniel Immerwahrnewyorker.com
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Weekly Whimsies

Why Traditional Brand Positioning No Longer Works in 2025 - Fazer

Todd Irwinfazer.agency
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advocates

Jerry Seinfeld's commitment to the bit

apnews.com
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Taste and Weekly Whimsies

An Obituary for Reading the Internet

open.substack.com
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Weekly Whimsies

The Comfortable Problem of Mid TV

James Poniewoziknytimes.com
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Taste

Daniel C. Dennett, Widely Read and Fiercely Debated Philosopher, Dies at 82

Jonathan Kandellnytimes.com
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Afterlife

Christian Riedisubstack.com

Frameworks