Joe Maceda

J

Joe Maceda

@joemaceda

Media guy, marketing pro, culture considerer, non-believer.

Founder of Reason & Whimsy LLC

reasonwhimsy.substack.com

‘The Secret Lives of Mormon Wives’ Keeps Pushing Back TV’s Fourth Wall

nytimes.com
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Confidant - The Cult of Everything

confidant.co
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e.l.f. Cosmetics Releases Full 'Get Ready With Music, The Album'

e.l.f. Beautyelfbeauty.com

A24, Barnes & Noble Partner On Branded In-Store Spaces For Indie Studio’s Books, Movies, Merch

Jill Goldsmithshare.google
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The price of payments

open.substack.com
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What Captures Our Attention in an Algorithmic Age? A Statistical Analysis

Daniel Parrisopen.substack.com
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How a Thunder championship could turn a $100 parlay into $1.7M -- if the bettor keeps his ticket

Taste is Eating Silicon Valley.

Anu Atluruopen.substack.com
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Taste and