Joe Maceda
@joemaceda
Media guy, marketing pro, culture considerer, non-believer.
Founder of Reason & Whimsy LLC
Joe Maceda
reasonwhimsy.substack.com
What Good Are Our Memories If We Never Share Them?
open.substack.com
The legacy companies (Disney, NBCU, Paramount, WBD, Fox) are stuck in a purgatorial period between media systems, trying to wring out the massive but rapidly declining profits of the linear age while transitioning to the sports streaming era. It’s like that puzzle in Die Hard with a Vengeance where Bruce Willis and Sam Jackson must move exactly the... See more
How Netflix Wins the Sports Media Bidding Wars Without Participating
Weekly Whimsies and Taste
Diverging demographic destinies: Cars and the middle class | WARC
warc.com
The core skills of learning are a critical eye and an open mind. Critical thinking is refusing to accept ideas at face value. Don’t believe information until it’s verified. Openness is refusing to reject ideas at face value. Don’t disbelieve information until it’s falsified.
threads.netIn a paper published in Physical Review C, the ALICE collaboration reports measurements that quantify the transmutation of lead into gold in CERN's Large H…
ALICE detects the conversion of lead into gold at the Large Hadron Collider
Steve Boehler on LinkedIn: Great table on US ad spend trends by holdco, indies and brand direct…
linkedin.com
Creativity typically refers to applied problem-solving, often operationalized through practical techniques. It is possible to train creativity like a muscle—to generate novelty through recombination, transformation or adaptive iteration. Creativity thrives within constraint and is usually focused on producing outcomes. Imagination, however, is... See more