The potential for artists is promising, not just because of the massive audience one’s exposed to but also due to the algorithm. It favours content creators via effective hashtags and brings like-minded people together on artists’ profiles.
Fanatics, the sports-focused company led by CEO Michael Rubin, wants to create a Comic-Con for sports fans.
Fanatics is planning its first live flagship event, which it is calling Fanatics Fest, for Aug. 16-18, to be held at the Jacob Javits Center in New York City.