Joe Maceda
@joemaceda
Media guy, marketing pro, culture considerer, non-believer.
Founder of Reason & Whimsy LLC
Joe Maceda
reasonwhimsy.substack.com
The Plastic of the 18th Century
youtube.com
Source: Entrepreneur
How Creativity Died — and What's Rising in Its Place | Entrepreneur
Kalli Chapman, VP and head of paid media and brand content, talks about using AI agents to handle measurement, the ad tech landscape and which metrics matter th…
Why Prudential’s head of paid media can’t wait for AI agents to handle measurement
Source: Fast Company