Joe Maceda

@joemaceda

Media guy, marketing pro, culture considerer, non-believer.

Founder of Reason & Whimsy LLC

reasonwhimsy.substack.com

All cardsCollections

An Obituary for Reading the Internet

open.substack.com

Weekly Whimsies

An Exquisite, Wrenching Novel of Leaving Your Life Behind

nytimes.com

Reading List

How important is brand strength right now? | Brad Audet

Brad Audet linkedin.com

Weekly Whimsies

You Will Grow Old Waiting for Your Favorite Show to Come Back

James Poniewozik nytimes.com

Weekly Whimsies and media friction

don't forget to converge | sublime

sublime linkedin.com

Weekly Whimsies

Source: CBR

The Game of Thrones Franchise Is Moving in the Wrong Direction

Weekly Whimsies

My social media strategy 👀

instagram.com

worldbuilding

Intangible Assets | Project direction—initial staff thoughts

The paper analyzes feedback on the Intangible Assets project, proposes objectives to modernize IAS 38, and identifies topics for the IASB to explore regarding intangible asset accounting and disclosure improvements.

ifrs.org

Weekly Whimsies

Strategy and the Perils of Implementation.

Rishad Tobaccowala open.substack.com

Weekly Whimsies and Strategy Capital S