Joe Maceda

J

Joe Maceda

@joemaceda

Media guy, marketing pro, culture considerer, non-believer.

Founder of Reason & Whimsy LLC

reasonwhimsy.substack.com

Open Sauce is the Future of Creator Conventions

passionfru.it

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Weekly Whimsies

Fox's black & white vintage TV half-inning draws rave reviews

Weekly Whimsies and immersive

The Race Is On to Build The Next Profitable Streaming Service

Lucas Shawbloomberg.com

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Weekly Whimsies

The Beginner’s Guide to Writing Personal Essays

The open Lettersopen.substack.com

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On Writing

Silence, Brand! 08.13.25

open.substack.com

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Weekly Whimsies

What 3,000 Years of Philosophy and Three Decades of Agent Research Can Teach Us About the Next Three Years

hulme.ai

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Weekly Whimsies

Toxic Fandom: How Hollywood Is Battling Fans Who Are ‘Just Out for Blood’ — From Social Media Boot Camps to Superfan Focus Groups

Marc Malkinvariety.com

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Weekly Whimsies

The best books I read in 2025

James Marriottopen.substack.com

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Reading List