Joe Maceda

J

Joe Maceda

@joemaceda

Media guy, marketing pro, culture considerer, non-believer.

Founder of Reason & Whimsy LLC

reasonwhimsy.substack.com

The tragic horizon: Resisting marketing’s drift towards the business of value destruction — Martin Weigel

Why Prudential’s head of paid media can’t wait for AI agents to handle measurement

David Lancefield 6 Ways to Bring Strategy into Your Work Every Day

Roland Allen's Notes on Notebooks and How to Tell a Great Story

Jillian Hessopen.substack.com
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BREAKING: The ways people hear about big news these days; “into a million pieces,” says source

niemanlab.org
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The "contentification" of marketing and decline of brand strategy

Mara Dettmannopen.substack.com
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Why don’t straight men read novels?

Georgina Elliottdazeddigital.com
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Why Everything is Becoming a Game

Gurwinderopen.substack.com
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