Joe Maceda
@joemaceda
Media guy, marketing pro, culture considerer, non-believer.
Founder of Reason & Whimsy LLC
Joe Maceda
reasonwhimsy.substack.com
It is one that's dominated by in-house client mediocrity factories, lowest-cost content bullshit artists, automated intent fracking, and business portfolios increasingly populated by the withered corpses of once vibrant and profitable brands.
The tragic horizon: Resisting marketing’s drift towards the business of value destruction — Martin Weigel
Kalli Chapman, VP and head of paid media and brand content, talks about using AI agents to handle measurement, the ad tech landscape and which metrics matter th…
Why Prudential’s head of paid media can’t wait for AI agents to handle measurement
Source: Fast Company
Mark Fisher • Exiting the Vampire Castle
6 Ways to Bring Strategy into Your Work Every Day
David Lancefield • 6 Ways to Bring Strategy into Your Work Every Day
BREAKING: The ways people hear about big news these days; “into a million pieces,” says source
niemanlab.org
