Joe Maceda

J

Joe Maceda

@joemaceda

Media guy, marketing pro, culture considerer, non-believer.

Founder of Reason & Whimsy LLC

reasonwhimsy.substack.com

In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies

Alex Weprinhollywoodreporter.com
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Weekly Whimsies

e.l.f. Cosmetics Releases Full 'Get Ready With Music, The Album'

e.l.f. Beautyelfbeauty.com

case studies

In the 1960s, Hollywood produced almost 140 musicals - an average of 14 a year - because Hollywood was in the entertainment business, and musicals were the kind of entertainment...

linkedin.com
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worldbuilding

threads.net

Frameworks

Cultural Stasis Produces Fewer Cheesy Relics Like Rocky IV

Shareculture.ghost.io
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Weekly Whimsies and Taste

Tech, talent and TikTok: Inside ESPN's survival plan

axios.com
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Media Ecosystem