Joe Maceda
@joemaceda
Media guy, marketing pro, culture considerer, non-believer.
Founder of Reason & Whimsy LLC
Joe Maceda
reasonwhimsy.substack.com
Marketing to the 50+ crowd: A booming opportunity
Marketing to the 50+ crowd: A booming opportunity | MarTech
Culture, Relevance and Death: A Creative Strategy Seppuku
linkedin.com
Intangible Assets | Project direction—initial staff thoughts
The paper analyzes feedback on the Intangible Assets project, proposes objectives to modernize IAS 38, and identifies topics for the IASB to explore regarding intangible asset accounting and disclosure improvements.
ifrs.org
If Your World Is Not Enchanted, You're Not Paying Attention
L. M. Sacasastheconvivialsociety.substack.comThe Apocalypse Is Here, and It’s One Big Cult
nytimes.com
An Obituary for Reading the Internet
open.substack.com