Joe Maceda
@joemaceda
Media guy, marketing pro, culture considerer, non-believer.
Founder of Reason & Whimsy LLC
Joe Maceda
reasonwhimsy.substack.com
Publicis Media’s Alex Vinci: ‘Purchase Data Is One of The Best Things To Happen To The Ad Ecosystem’
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A subscription-based business requires an active fandom. And an ad-supported business requires a much bigger, and thus, usually more passive fandom. Due to the mechanics of the scale required to make money from digital advertising, you have to go broad.
Garbage Day • Another YouTuber couch apology
Taste and
Everything Is Bravo
ssense.com
The King Copycats Of YouTube
m.youtube.com
Daniel C. Dennett, Widely Read and Fiercely Debated Philosopher, Dies at 82
Jonathan Kandellnytimes.com