Joe Maceda

J

Joe Maceda

@joemaceda

Media guy, marketing pro, culture considerer, non-believer.

Founder of Reason & Whimsy LLC

reasonwhimsy.substack.com

The 25 Most Interesting Ideas I've Found in 2025 (So Far)

open.substack.com
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Weekly Whimsies

Would Limitlessness Make Us Better Writers?

Rachel Khongtheatlantic.com
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Taste

The dawn of the posthuman age

open.substack.com
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Weekly Whimsies

A History of Taste: Taste and Morality

Ruby Justice Thelottaste101.substack.com
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Taste

Marketing to the 50+ crowd: A booming opportunity | MarTech

Old folks stuff

YouTube is the actual future of television

Dan Frommernewconsumer.com
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Weekly Whimsies

Gen Z Wanted a Scrabble More Conducive to Hanging Out. Mattel Was Happy to Oblige.

Deb Amlennytimes.com
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forgotten gamers

The Strategist's Playbook

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Weekly Whimsies