Joe Maceda
@joemaceda
Media guy, marketing pro, culture considerer, non-believer.
Founder of Reason & Whimsy LLC
Joe Maceda
reasonwhimsy.substack.com
DraftKings’ Content Bet Goes Bust
Source: Puck
Source: Puck
Just a moment...
A subscription-based business requires an active fandom. And an ad-supported business requires a much bigger, and thus, usually more passive fandom. Due to the mechanics of the scale required to make money from digital advertising, you have to go broad.
Garbage Day • Another YouTuber couch apology
Taste and
Julian Cole on LinkedIn: If you're obsessed with insights like I am, Then here's 6 of my favourite…
linkedin.com
