Joe Maceda

@joemaceda

Media guy, marketing pro, culture considerer, non-believer.

Founder of Reason & Whimsy LLC

reasonwhimsy.substack.com

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Source: Fast Company

Sizzler is back from the brink with a shiny new brand and ambitions to match

Weekly Whimsies and Dorky Marketing Stuff

How 'The Karate Kid' Ruined The Modern World

David Wong cracked.com

Weekly Whimsies

The Race Is On to Build The Next Profitable Streaming Service

Lucas Shaw bloomberg.com

Weekly Whimsies

The Work of Art in the Age of Mechanical Reproduction

This document explores the effects of mechanical reproduction on art, discussing the change in perception, the relationship between mass and art, and the influence of technology and politics.

web.mit.edu

Taste

A subscription-based business requires an active fandom. And an ad-supported business requires a much bigger, and thus, usually more passive fandom. Due to the mechanics of the scale required to make money from digital advertising, you have to go broad.

Garbage Day • Another YouTuber couch apology

Taste and

fastcompany.com

share.google

Weekly Whimsies

The New Stack of Entertainment, Tensions of the AI Age, & Navigating Cambrian Explosions

Scott Belsky implications.com

worldbuilding

An Obituary for Reading the Internet

open.substack.com

Weekly Whimsies

When You’re Told You’re Not Strategic Enough

search.app

Strategy Capital S