Joe Maceda

J

Joe Maceda

@joemaceda

Media guy, marketing pro, culture considerer, non-believer.

Founder of Reason & Whimsy LLC

reasonwhimsy.substack.com

Practical imagination

Tech, talent and TikTok: Inside ESPN's survival plan

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In the 1960s, Hollywood produced almost 140 musicals - an average of 14 a year - because Hollywood was in the entertainment business, and musicals were the kind of entertainment...

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Culture, Relevance and Death: A Creative Strategy Seppuku

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If Your World Is Not Enchanted, You're Not Paying Attention

L. M. Sacasastheconvivialsociety.substack.com