Joe Maceda
@joemaceda
Media guy, marketing pro, culture considerer, non-believer.
Founder of Reason & Whimsy LLC
Joe Maceda
reasonwhimsy.substack.com
Gap CEO says its viral denim campaign wasn't just a hit online — it drove double-digit growth in sales, fueled by Gen Z
share.google
Umberto Eco’s Antilibrary: Why Unread Books Are More Valuable to Our Lives than Read Ones
Maria Popovathemarginalian.org
New research suggests that while manatees are an indelible part of Florida's seascape, they might also be relatively new residents in the Sunshine State.