Joe Maceda

J

Joe Maceda

@joemaceda

Media guy, marketing pro, culture considerer, non-believer.

Founder of Reason & Whimsy LLC

reasonwhimsy.substack.com

How Fantasy Fuelled 60s Counterculture

Alex Weprin Fanatics’ Next Big Bet? A Comic-Con for Sports

Confidant - The Cult of Everything

confidant.co
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A History of Wine's Future (2025-2050)

Tom Warkopen.substack.com
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Umberto Eco’s Antilibrary: Why Unread Books Are More Valuable to Our Lives than Read Ones

Maria Popovathemarginalian.org
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The Art of (Attention) War

• 3 highlights

zine.kleinkleinklein.com
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Does your brand have amnesia?

blog.wearemomentus.com
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