Joe Maceda
@joemaceda
Media guy, marketing pro, culture considerer, non-believer.
Founder of Reason & Whimsy LLC
Joe Maceda
reasonwhimsy.substack.com
Publicis Media’s Alex Vinci: ‘Purchase Data Is One of The Best Things To Happen To The Ad Ecosystem’
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In 1985, a gigabyte of hard drive memory cost around $75,000. By 1995, it was around $750. Come 2004 — the year Gmail began — it was a few dollars. Today, it’s less than a penny. Now Gmail offers 15 gigabytes free. What a marvel. What a mess.
Ezra Klein • Happy 20th Anniversary, Gmail. I’m Sorry I’m Leaving You.
Gap CEO says its viral denim campaign wasn't just a hit online — it drove double-digit growth in sales, fueled by Gen Z
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Culture critic Theodore Adorno complained that mass-distributed music led to increasing "standardization," lamenting that popular works were settling upon "verse-chorus-verse-chorus" patterns and other conventions in which "nothing fundamentally novel [would] be introduced."