Joe Maceda
@joemaceda
Media guy, marketing pro, culture considerer, non-believer.
Founder of Reason & Whimsy LLC
Joe Maceda
reasonwhimsy.substack.com
"PILGRIMS" Book Pitch!
#bookstagram #bookpitch #books #fantasybook #pilgrims #mrleonard
instagram.comYouTube just announced at its Made On event it’s “re-imagining sponsorships” in long-form video. It’s going to implement 𝗱𝘆𝗻𝗮𝗺𝗶𝗰 𝗮𝗱 𝗶𝗻𝘀𝗲𝗿𝘁𝗶𝗼𝗻 for brand deals. I think it will have… |...
Joshua Cohenlinkedin.com
The legacy companies (Disney, NBCU, Paramount, WBD, Fox) are stuck in a purgatorial period between media systems, trying to wring out the massive but rapidly declining profits of the linear age while transitioning to the sports streaming era. It’s like that puzzle in Die Hard with a Vengeance where Bruce Willis and Sam Jackson must move exactly the... See more
How Netflix Wins the Sports Media Bidding Wars Without Participating
The Streaming Wars Didn’t Kill the Little Guys. In Fact, They’re Thriving.
nytimes.com
The new book "Everything Must Go" surveys apocalyptic thinking from the Book of Revelation to Michael Bay's Armageddon.