Joe Maceda
@joemaceda
Media guy, marketing pro, culture considerer, non-believer.
Founder of Reason & Whimsy LLC
Joe Maceda
reasonwhimsy.substack.com
A subscription-based business requires an active fandom. And an ad-supported business requires a much bigger, and thus, usually more passive fandom. Due to the mechanics of the scale required to make money from digital advertising, you have to go broad.
Garbage Day • Another YouTuber couch apology
Taste and
Source: Entrepreneur
How Creativity Died — and What's Rising in Its Place | Entrepreneur
