Joe Maceda

@joemaceda

Media guy, marketing pro, culture considerer, non-believer.

Founder of Reason & Whimsy LLC

reasonwhimsy.substack.com

All cardsCollections

Is social media killing the music icon?

Dazed dazeddigital.com

Taste

Does your brand have amnesia?

blog.wearemomentus.com

Weekly Whimsies

Hobby Apps Are The New Social Media

Matter open.substack.com

Weekly Whimsies and worldbuilding

A subscription-based business requires an active fandom. And an ad-supported business requires a much bigger, and thus, usually more passive fandom. Due to the mechanics of the scale required to make money from digital advertising, you have to go broad.