Joe Maceda

J

Joe Maceda

@joemaceda

Media guy, marketing pro, culture considerer, non-believer.

Founder of Reason & Whimsy LLC

reasonwhimsy.substack.com

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The Books Times Readers Are Most Excited About This Fall

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Why Everything is Becoming a Game

Gurwinder open.substack.com

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forgotten gamers and Weekly Whimsies

The state of agency marketing platform solutions

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Weekly Whimsies

Gap CEO says its viral denim campaign wasn't just a hit online — it drove double-digit growth in sales, fueled by Gen Z

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worldbuilding and Weekly Whimsies

Toxic Fandom: How Hollywood Is Battling Fans Who Are ‘Just Out for Blood’ — From Social Media Boot Camps to Superfan Focus Groups

Marc Malkin variety.com

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Weekly Whimsies

Source: Psychology Today

Time Expansion Experiences

Chappell Roan Confronts The Sickness Of Modern Fandom | Defector

Kelsey McKinney defector.com

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Weekly Whimsies

The King Copycats Of YouTube

TikTok as Art Form?

The Race Is On to Build The Next Profitable Streaming Service

Lucas Shaw bloomberg.com

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Weekly Whimsies