Joe Maceda

J

Joe Maceda

@joemaceda

Media guy, marketing pro, culture considerer, non-believer.

Founder of Reason & Whimsy LLC

reasonwhimsy.substack.com

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Silence, Brand! 08.13.25

open.substack.com

Weekly Whimsies

Is social media killing the music icon?

Dazed dazeddigital.com

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How a Thunder championship could turn a $100 parlay into $1.7M -- if the bettor keeps his ticket

How a Thunder championship could turn a $100 parlay into $1.7M -- if the bettor keeps his ticket

Weekly Whimsies

Are we having the wrong conversation about YouTube, creators & TV?

Jen Topping open.substack.com

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The Semiotics of Meh

Analyzing Trends analyzingtrends.substack.com

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Weekly Whimsies

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The most and least remembered US states

I’m Running Out of Ways to Explain How Bad This Is

Charlie Warzel theatlantic.com

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Weekly Whimsies

A Cancer Patient Chose Assisted Death. That Wasn’t the Last Hard Choice.

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TikTok as Art Form? and Taste