Joe Maceda

J

Joe Maceda

@joemaceda

Media guy, marketing pro, culture considerer, non-believer.

Founder of Reason & Whimsy LLC

reasonwhimsy.substack.com

Practical imagination

If all this stuff is worthless, mind if we just take it?

Joel Morrisopen.substack.com
Thumbnail of If all this stuff is worthless, mind if we just take it?

What If All Media is Marketing?

dougshapiro.substack.com
Thumbnail of What If All Media is Marketing?

media horror story

Exactly how valuable is 100 million views?

Julia Alexanderposting-nexus.ghost.io
Thumbnail of Exactly how valuable is 100 million views?

Why Prudential’s head of paid media can’t wait for AI agents to handle measurement