Joe Maceda

J

Joe Maceda

@joemaceda

Media guy, marketing pro, culture considerer, non-believer.

Founder of Reason & Whimsy LLC

reasonwhimsy.substack.com

The future of planning is ... doing

Aaron Harridgecreative.salon

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Weekly Whimsies and Dorky Marketing Stuff

How Fantasy Fuelled 60s Counterculture

gummae and Weekly Whimsies

The Beginner’s Guide to Writing Personal Essays

The open Lettersopen.substack.com

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On Writing

25 Books Coming in September

nytimes.com

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Reading List

Google Schadenfreude and Media's Vindication

Julia Alexanderopen.substack.com

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Weekly Whimsies

The Death of RSNs Will Hurt Traditional TV, but Sports Teams/Leagues Even More

Entertainment Strategy Guyopen.substack.com

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Weekly Whimsies

Gap CEO says its viral denim campaign wasn't just a hit online — it drove double-digit growth in sales, fueled by Gen Z

share.google

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worldbuilding and Weekly Whimsies

Julia Carmel • For Board-Game Hobbyists, Specialty Tables Are an Important Piece

forgotten gamers