Joe Maceda

J

Joe Maceda

@joemaceda

Media guy, marketing pro, culture considerer, non-believer.

Founder of Reason & Whimsy LLC

reasonwhimsy.substack.com

If Your World Is Not Enchanted, You're Not Paying Attention

L. M. Sacasastheconvivialsociety.substack.com

Weekly Whimsies

What Captures Our Attention in an Algorithmic Age? A Statistical Analysis

Daniel Parrisopen.substack.com

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Weekly Whimsies and worldbuilding

Why Traditional Brand Positioning No Longer Works in 2025 - Fazer

Todd Irwinfazer.agency

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advocates

Canceling ‘The Late Show’ Is Bad News for Late-Night TV, Not for Stephen Colbert

nytimes.com

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Weekly Whimsies

The best books I read in 2025

James Marriottopen.substack.com

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Reading List

Publicis Media’s Alex Vinci: ‘Purchase Data Is One of The Best Things To Happen To The Ad Ecosystem’

theoutcome.com

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Weekly Whimsies

Americans do not know about this valuable vegetable #shorts #vegetables #food #usa

youtube.com

Gummae Cookbook