Joe Maceda
@joemaceda
Media guy, marketing pro, culture considerer, non-believer.
Founder of Reason & Whimsy LLC
Joe Maceda
reasonwhimsy.substack.com
It is one that's dominated by in-house client mediocrity factories, lowest-cost content bullshit artists, automated intent fracking, and business portfolios increasingly populated by the withered corpses of once vibrant and profitable brands.
The tragic horizon: Resisting marketing’s drift towards the business of value destruction — Martin Weigel
The Streaming Wars Didn’t Kill the Little Guys. In Fact, They’re Thriving.
nytimes.com
Source: IndieWire
Disney+ Wants to Make You Finish What You’ve Started — Report
Fox’s black & white vintage TV half-inning draws rave reviews
Fox's black & white vintage TV half-inning draws rave reviews
MyDisney Seamless Login: What You Need to Know - The Walt Disney Company
thewaltdisneycompany.com
Is Black Wine the New Orange?
nytimes.com
The potential for artists is promising, not just because of the massive audience one’s exposed to but also due to the algorithm. It favours content creators via effective hashtags and brings like-minded people together on artists’ profiles.