Yet, the world we live in is shifting rapidly. Consumers’ changing expectations and behaviours are affecting the ways in which brands can be borne and built. Complexity and choice paralysis has increasingly become the norm.
he world ceases to make sense when we imagine we are transcendent beings who can stand outside it, not the players of a board game whose rules are formulated by our own limitations.
It’s been endlessly argued that algorithms influence too much of what we watch, listen to, read, and even think. Personal taste erodes while decision-making is outsourced to the platform.
Clubs artificialising the scruffy magic of the match day experience into a package which can more easily be transported, consumed, and sold; and the way fans, looking for the promised atmosphere they’ve been longing for, that they'd paid good money for, would forever have their phone out, at the ready, recording, just in case, so they can prove it ... See more
after keeping a diary and trying to pinpoint what experiences truly make her feel alive, realizes that she seems to pay two kinds of attention: “narrow attention” and “wide attention.” She describes them in a chapter called “Two Ways of Looking”:
The legacy companies (Disney, NBCU, Paramount, WBD, Fox) are stuck in a purgatorial period between media systems, trying to wring out the massive but rapidly declining profits of the linear age while transitioning to the sports streaming era. It’s like that puzzle in Die Hard with a Vengeance where Bruce Willis and Sam Jackson must move exactly the... See more