Jenna Guarascio

Elan: What I think is so interesting is that it's not just the look and feel of the product. It's all about how it makes you feel and the story behind it. Would you agree?

Sari: 100%. The difference is in: ‘I'm using this to accomplish a task’ vs. ‘This is something that I love and I'm going to tell everyone I know about it.’

You know, so many of us in tech, we tend to see the world through the lens of technological determinism, where we believe the course of history will play out according to what is technologically possible.

But the most exciting breakthroughs won’t come from technology. They’ll come from how these new tools reshape our understanding of ourselves and... See more

Voice commerce will become second nature. You’ll reorder household items as easily as asking Alexa to play a song.

Second-hand will become first choice. “New” won’t be the default filter anymore as sustainability becomes non-negotiable.

New medium of photography could in principle capture the “real” real, as opposed to types. But in its first decades first it was too slow and cumbersome for that. Eventually, it was artists rather than photographers or filmmakers who finally focused on making visible the everyday without generalizing, aestheticizing, or editing it: Andy Warhol’s... See more

What would Perec say if he was alive today to see our data-centered world? Numerous companies and agencies – NSA, telecoms, advertizers and marketers, stores, and so on – are capturing detailed data about behaviors of people: phone numbers dialed; ads clicked on the web; Twitter posts; GPS tracks. But their goal is not the science of... See more

Data is always an abstraction of reality based on underlying assumptions as to how to categorize the unstructured phenomena of the real world.