Jessica Ryan
@jessicaryan
Piratical pioneer of experiences live on the Internet (circa 2013) // CEO Broadway Unlocked, your friendly theatre on the internet // Indefatigable advocate for arts
Jessica Ryan
@jessicaryan
Piratical pioneer of experiences live on the Internet (circa 2013) // CEO Broadway Unlocked, your friendly theatre on the internet // Indefatigable advocate for arts
In order to imagine where the future is headed, let’s first lay out the three main steps of connection building to examine how the physical and digital worlds fare at each:
The job for any studio is to create a great story and exploit it across as many channels as possible—theme parks, merchandise, games, movies, TV, TikTok, etc.
The traditional model is: make a thing, sell a few big licenses, call it a day. Now it's: make a thing, sell what you can up front, then go wide—AVOD, FAST, TVOD, SVOD, and social video; so the audience can actually find it.
The economic center of gravity has shifted from courting corporate buyers to serving consumer demand at scale.
