Jessica Ryan
@jessicaryan
Piratical pioneer of experiences live on the Internet (circa 2013) // CEO Broadway Unlocked, your friendly theatre on the internet // Indefatigable advocate for arts
Jessica Ryan
watch.broadwayunlocked.com
The Pandemic Has STILL Shifted the Types of Cultural Entities People Prefer to Visit
Colleen Dilenschneidercolleendilen.com
Live Digital and
IP Strategy and
The scale of differentiation necessary to produce an MVIP has historically been determined based on the past behavior and preferences of demand. People liked to consume IP via books, movies, TV shows and comic books, not via an outline, or a few chapters, or a single picture.
Now, however, the disruption of traditional IP distributors via streaming and social media networks allows IP owner to have more flexibility in terms of production and distribution.
Lil Nas X, for example, is able to distribute his music (his IP) instantly by publishing a song (‘Old Town Road’) on SoundCloud and have it explode in popularity via remixing and UGC on TikTok. Previously, he would have had to wait to be discovered by a record label, who then would decide when to release his music and in what form factor — most likely as an album rather than a single.
ATG Entertainment, which has a long-term lease on the Lyric, has collected more than $34 million in rent on Broadway from Cursed Child. In the year ending in February 2025, rent consumed nearly 11% of box office sales. To be sure, ATG has its own real estate expenses. In 2013, it paid $64 million for the lease to the Lyric, and later spent millions more on Cursed Child renovations.
How likely is it that the musical gets staged?BEAR It’s a bit out of our court because we don’t own the I.P. We feel like it would fit perfectly onstage. We see it so clearly. Netflix, you know where to find us.
Julia Jacobs • TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)
In order to imagine where the future is headed, let’s first lay out the three main steps of connection building to examine how the physical and digital worlds fare at each:
- Discovery : you find someone you want to meet, or that person finds you
- Connection : some initial contact is established
- Connection strengthening : further interactions
Joey DeBruin • The digital flip
We know that fans and fandom properties that were once on the periphery are now at the cultural center. We have been imbued with power and we have become part of a cultural–and political–war.
Shawn Taylor • We the Fans: How Our Powers Can Change the World - Pop Culture Collaborative
neural networks and
this is a 1996 guide on how to help someone use a computer. it’s strikingly resonant with ‘how to be a parent’, or really ‘how to help anyone with anything’. a nice example of “the universal within the particular”
This is shockingly close to how we approach building internet-driven live experiences with our collaborators and clients today 🤯
Everyone is obsessed with short form right now. But the data is telling a very different story. Little Dot Studios and Evan Shapīro recently analyzed hundreds of YouTube channels, nearly 100,000… | Alex Fernandez
linkedin.com