Jessica Ryan
@jessicaryan
Piratical pioneer of experiences live on the Internet (circa 2013) // CEO Broadway Unlocked, your friendly theatre on the internet // Indefatigable advocate for arts
Jessica Ryan
@jessicaryan
Piratical pioneer of experiences live on the Internet (circa 2013) // CEO Broadway Unlocked, your friendly theatre on the internet // Indefatigable advocate for arts

Live Digital and
For many viewers, value sits at the intersection of intellectual property (IP), fandom, and audience activation… self-identified fans are more likely to follow their fandoms across different media, and to spend money on related merchandise, services, and events.14 As such, fans are often “net promoters” who organically extend the marketing reach of brands and franchises they care deeply about. In an ever-fragmenting and costly media landscape, fandoms can reduce uncertainty and risk of investments.
Broadway Unlocked and IP Strategy
Gavin puts the current state of FAST in perspective: Crowded. Fragmented. Very good for aggregators. Less good for channel publishers.
The biggest startup opportunities often live in the grey. Bill Gurley calls it regulatory friction — rules built to protect incumbents, not consumers…Uber and Airbnb played in the grey — breaking laws around safety and licensing, but creating so much consumer love that regulation eventually bent to them. Now we’re seeing similar patterns in: