Jessica Ryan

You can think of it like this:

The original videos remain on TikTok, and the independently produced album is on Spotify, Apple Music and other streaming services, but the musical has yet to actually be staged. (This is far from the norm for the musical theater album category, which has typically gone to big-name Broadway musicals such as “Hamilton,” “Jersey Boys” and “The Lion... See more

As it turns out, the constrained opportunity of the Creator Economy hasn’t lived up to its sky-high expectations. As many creators quickly learned, finding 1,000 true fans is something very few people are actually able to do. Most creators can’t break through platforms’ algorithms. Most creators are not marketing experts. Most creators are not... See more

If you can set up a system where anyone can publish anything, and dynamically allocate more resources to the ideas that seem most promising, you're much more likely to produce a lot of surprisingly awesome output. This is important for reasons deeper than just "people are bad at predicting success"—I think there's something about surprise that... See more

What if the opportunity for creativity is much bigger than what we’ve all been calling the Creator Economy? I believe it is. I call this opportunity, The Creativity Supply Chain.