Jessica Ryan
@jessicaryan
Piratical pioneer of experiences live on the Internet (circa 2013) // CEO Broadway Unlocked, your friendly theatre on the internet // Indefatigable advocate for arts
Jessica Ryan
@jessicaryan
Piratical pioneer of experiences live on the Internet (circa 2013) // CEO Broadway Unlocked, your friendly theatre on the internet // Indefatigable advocate for arts
The job for any studio is to create a great story and exploit it across as many channels as possible—theme parks, merchandise, games, movies, TV, TikTok, etc.

over 90% of Broadway shows were written within 50 miles of Manhattan
Short-form is critical for building audience, but long-form is critical for building engagement. In the context of today’s revenue share formulas and sponsorship models, high-quality fan engagement will be the key to long-term success as the industry continues to evolve.