Jessica Ryan
@jessicaryan
Piratical pioneer of experiences live on the Internet (circa 2013) // CEO Broadway Unlocked, your friendly theatre on the internet // Indefatigable advocate for arts
Jessica Ryan
watch.broadwayunlocked.com
We the Fans: How Our Powers Can Change the World - Pop Culture Collaborative
Deanna Zandtpopcollab.org
Future of Fandom and
TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)
New York Timesnytimes.com
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“The League doesn’t ask patrons to rank the primary driver in their ticket purchase. (Individual shows sometimes do in their own research surveys. I’ve heard various figures from producers throughout the years—and most are similar to what I found. Though it has varied to a certain extent show to show.) That’s what I asked of people—what truly drove their purchase. I went to musicals as well as plays from last spring to this fall; I did not poll at any show running over two years. For Shucked, a show that several people told me greatly benefited from influencers, I spoke to twenty people during previews and then another fifteen people later in the run. In total, two of 200 people I spoke to said an influencer was the primary reason they purchased a ticket. Both of those people were under 30. Several others had seen influencer content, but that content was not the primary reason they purchased tickets. (Source material, stars, personal recommendations, and press topped the reasons; show specific obviously.)
There are likely many reasons that influencers are not driving ticket sales. According to the League, last season the average theatergoer was 40.4 years old, older than the typical influencer target. Theater tickets are generally expensive, so it may take more than one person’s word to take the plunge and buy. But, additionally, most influencers that push theater consistently are so-called "theater influencers" and primarily have their content pushed to theater fans.”
“We want to thank everyone on the internet who has watched us create this album from the ground up,” said Abigail Barlow, who sings for over a dozen different characters on the album. “We share this with you.”
Julia Jacobs • TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)
Joseph Devlin on LinkedIn: A former student of mine introduced me to a pod called “A Slight Change of… | 64 comments
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Broadway Unlocked and Live Digital
What was particularly fascinating, though, was that being in a live audience in the theatre (red line) led to higher highs and lower lows than watching in a small group (yellow line) in my lab. It was even more reduced when people watched the movie alone (brown line) in my lab. In fact, because of the scaling it looks like they flatlined but I can assure you, the peaks and troughs are present, they are simply greatly reduced in size.
Collective effervescence led to emotional enhancement, making the live performance with a big audience that much more impactful.
On one hand, this trend is potentially devastating for the performing arts industry. On the other hand, this challenge may represent a revolutionary opportunity for these organizations to fundamentally adapt engagement methods and means to change up these experiences as we currently know them – or at least to change up business models so that they
... See moreColleen Dilenschneider • The Pandemic Has STILL Shifted the Types of Cultural Entities People Prefer to Visit
Everyone is obsessed with short form right now. But the data is telling a very different story. Little Dot Studios and Evan Shapīro recently analyzed hundreds of YouTube channels, nearly 100,000… | Alex Fernandez
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