Jessica Ryan
@jessicaryan
Piratical pioneer of experiences live on the Internet (circa 2013) // CEO Broadway Unlocked, your friendly theatre on the internet // Indefatigable advocate for arts
Jessica Ryan
watch.broadwayunlocked.com
Digital technologies can be powerful instruments of growth in artsand culture, capable of catalysing innovation and widening creators’and consumers’ access to publicly funded cultural activities. Prepandemic reports, sectoral overviews and digital strategies fromcultural organisations often demonstrated significant optimismin this respect
Adrian Leguina • Digital Access to Arts and Culture
“The League doesn’t ask patrons to rank the primary driver in their ticket purchase. (Individual shows sometimes do in their own research surveys. I’ve heard various figures from producers throughout the years—and most are similar to what I found. Though it has varied to a certain extent show to show.) That’s what I asked of people—what truly drove their purchase. I went to musicals as well as plays from last spring to this fall; I did not poll at any show running over two years. For Shucked, a show that several people told me greatly benefited from influencers, I spoke to twenty people during previews and then another fifteen people later in the run. In total, two of 200 people I spoke to said an influencer was the primary reason they purchased a ticket. Both of those people were under 30. Several others had seen influencer content, but that content was not the primary reason they purchased tickets. (Source material, stars, personal recommendations, and press topped the reasons; show specific obviously.)
There are likely many reasons that influencers are not driving ticket sales. According to the League, last season the average theatergoer was 40.4 years old, older than the typical influencer target. Theater tickets are generally expensive, so it may take more than one person’s word to take the plunge and buy. But, additionally, most influencers that push theater consistently are so-called "theater influencers" and primarily have their content pushed to theater fans.”
They learned that they messed up. A blind spot was revealed to them. In terms of fixing that blind spot, they did a very accessible step for an institution — you educate yourself, you hire consultants, you have a “gender explosion” workshop with your current production. But often that first step of education ends when the workshop is done, which I... See more
Vulture • 1776’s Sara Porkalob Has Some Notes
That’s one form of approval, but how does it feel getting this form of institutional approval from the Grammys? BEAR The powerful executives follow what the people want. Of course it feels good when someone who brushed you off for the same exact music you were writing two years ago now wants to buy it. But it’s more than that. We want to make way... See more
Julia Jacobs • TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)
Last year, Barlow had watched the first season of Netflix’s saucy period drama about the elite marriage market of Regency England, along with millions of others searching for escapist entertainment during the pandemic. A 22-year-old aspiring pop singer with a sizable TikTok following, she posted a song that she wrote with a simple but, she thought,... See more
Julia Jacobs • TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)
Joseph Devlin on LinkedIn: A former student of mine introduced me to a pod called “A Slight Change of… | 64 comments
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Broadway Unlocked and Live Digital
What was particularly fascinating, though, was that being in a live audience in the theatre (red line) led to higher highs and lower lows than watching in a small group (yellow line) in my lab. It was even more reduced when people watched the movie alone (brown line) in my lab. In fact, because of the scaling it looks like they flatlined but I can assure you, the peaks and troughs are present, they are simply greatly reduced in size.
Collective effervescence led to emotional enhancement, making the live performance with a big audience that much more impactful.
You can think of it like this: