Jessica Ryan
@jessicaryan
Piratical pioneer of experiences live on the Internet (circa 2013) // CEO Broadway Unlocked, your friendly theatre on the internet // Indefatigable advocate for arts
Jessica Ryan
watch.broadwayunlocked.com
IP Strategy and
The scale of differentiation necessary to produce an MVIP has historically been determined based on the past behavior and preferences of demand. People liked to consume IP via books, movies, TV shows and comic books, not via an outline, or a few chapters, or a single picture.
Now, however, the disruption of traditional IP distributors via streaming and social media networks allows IP owner to have more flexibility in terms of production and distribution.
Lil Nas X, for example, is able to distribute his music (his IP) instantly by publishing a song (‘Old Town Road’) on SoundCloud and have it explode in popularity via remixing and UGC on TikTok. Previously, he would have had to wait to be discovered by a record label, who then would decide when to release his music and in what form factor — most likely as an album rather than a single.
On one hand, this trend is potentially devastating for the performing arts industry. On the other hand, this challenge may represent a revolutionary opportunity for these organizations to fundamentally adapt engagement methods and means to change up these experiences as we currently know them – or at least to change up business models so that they
... See moreColleen Dilenschneider • The Pandemic Has STILL Shifted the Types of Cultural Entities People Prefer to Visit
They learned that they messed up. A blind spot was revealed to them. In terms of fixing that blind spot, they did a very accessible step for an institution — you educate yourself, you hire consultants, you have a “gender explosion” workshop with your current production. But often that first step of education ends when the workshop is done, which I... See more
Vulture • 1776’s Sara Porkalob Has Some Notes
The original videos remain on TikTok, and the independently produced album is on Spotify, Apple Music and other streaming services, but the musical has yet to actually be staged. (This is far from the norm for the musical theater album category, which has typically gone to big-name Broadway musicals such as “Hamilton,” “Jersey Boys” and “The Lion... See more
Julia Jacobs • TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)
“In my head, there was no way this was going to happen,” Bear added. “We just wanted to put out the album for the people that followed the whole process of it.”
Julia Jacobs • TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)
On Sunday, with about six years of musical-theater writing experience between the two of them, the Gen Z songwriting duo beat out a list of powerhouse Grammy nominees that included Andrew Lloyd Webber’s “Cinderella”; Conor McPherson’s “Girl From the North Country,” built around Bob Dylan songs; and a Stephen Schwartz musical.