Jessica Ryan
@jessicaryan
Piratical pioneer of experiences live on the Internet (circa 2013) // CEO Broadway Unlocked, your friendly theatre on the internet // Indefatigable advocate for arts
Jessica Ryan
watch.broadwayunlocked.com
On one hand, this trend is potentially devastating for the performing arts industry. On the other hand, this challenge may represent a revolutionary opportunity for these organizations to fundamentally adapt engagement methods and means to change up these experiences as we currently know them – or at least to change up business models so that they
... See moreColleen Dilenschneider • The Pandemic Has STILL Shifted the Types of Cultural Entities People Prefer to Visit
“The League doesn’t ask patrons to rank the primary driver in their ticket purchase. (Individual shows sometimes do in their own research surveys. I’ve heard various figures from producers throughout the years—and most are similar to what I found. Though it has varied to a certain extent show to show.) That’s what I asked of people—what truly drove their purchase. I went to musicals as well as plays from last spring to this fall; I did not poll at any show running over two years. For Shucked, a show that several people told me greatly benefited from influencers, I spoke to twenty people during previews and then another fifteen people later in the run. In total, two of 200 people I spoke to said an influencer was the primary reason they purchased a ticket. Both of those people were under 30. Several others had seen influencer content, but that content was not the primary reason they purchased tickets. (Source material, stars, personal recommendations, and press topped the reasons; show specific obviously.)
There are likely many reasons that influencers are not driving ticket sales. According to the League, last season the average theatergoer was 40.4 years old, older than the typical influencer target. Theater tickets are generally expensive, so it may take more than one person’s word to take the plunge and buy. But, additionally, most influencers that push theater consistently are so-called "theater influencers" and primarily have their content pushed to theater fans.”
Unified Video Strategy and Ad Revenue analytics
On the surface, this article is about neural networks and the beginnings of AI, but I actually think it's invaluable insight into capitalism, scarcity, the psychology of valuations and maybe a little rich people foolishness.
Wired • The Secret Auction that Set Off the Race for AI Supremacy
The next generation of successful labels will be brands. Their artists will fit together cohesively and the label will have a perspective on what art represents the brand. Real people...
linkedin.com
"Seeing a much wider opportunity, he asked Baidu if he could solicit other offers before accepting the $12 million (to come work for Baidu "for a few years"), and when Baidu agreed, he flipped the situation upside down. Spurred on by his students and realizing that Baidu and its rivals were much more likely to pay enormous sums of money to acquire... See more
Wired • The Secret Auction that Set Off the Race for AI Supremacy
The pair started building what would ultimately amount to a 15-song album that includes an amorous duet between the show’s leading couple, a comedic solo for the show’s nonconformist tomboy and an opening number that they wrote with a lavishly dressed Broadway ensemble flitting around the stage in their heads.
Julia Jacobs • TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)
“House of _____” Producing Cohort
And there were a lot of those people, weighing in from every corner of the theater-loving internet. Barlow and Bear would livestream their songwriting sessions from Los Angeles, inviting fans to weigh in. Followers shared ideas for staging and choreography, Playbill designs, viral videos of them singing half of a duet and even a pitch to be the... See more