Jessica Ryan
@jessicaryan
Piratical pioneer of experiences live on the Internet (circa 2013) // CEO Broadway Unlocked, your friendly theatre on the internet // Indefatigable advocate for arts
Jessica Ryan
watch.broadwayunlocked.com
Broadway Unlocked and IP Strategy
The library-building approach—where studios indefinitely own and exploit creative works—belongs to the pre-digital era. It's a business model designed for scarcity, not abundance.
Abigail, what was it about “Bridgerton” that made you want to turn it into a musical?BARLOW The opening scene is so theatrical. I could just see each part of the stage lighting up in my brain. And then I kept writing down lines of dialogue that sounded like song titles. The phrase “ocean away” was the first one that made me run to my piano.
Julia Jacobs • TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)
And you did “Bridgerton” without a record label?BARLOW In the beginning when it first started to blow up we had a few conversations with labels, but none of it felt right. We knew that we wanted to capitalize on the moment, and we knew that the faster we released it the better.BEAR We would have gotten an orchestra and a cast, and that would have... See more
Julia Jacobs • TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)
Last year, Barlow had watched the first season of Netflix’s saucy period drama about the elite marriage market of Regency England, along with millions of others searching for escapist entertainment during the pandemic. A 22-year-old aspiring pop singer with a sizable TikTok following, she posted a song that she wrote with a simple but, she thought,... See more
Julia Jacobs • TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)
IP Strategy and
The scale of differentiation necessary to produce an MVIP has historically been determined based on the past behavior and preferences of demand. People liked to consume IP via books, movies, TV shows and comic books, not via an outline, or a few chapters, or a single picture.
Now, however, the disruption of traditional IP distributors via streaming and social media networks allows IP owner to have more flexibility in terms of production and distribution.
Lil Nas X, for example, is able to distribute his music (his IP) instantly by publishing a song (‘Old Town Road’) on SoundCloud and have it explode in popularity via remixing and UGC on TikTok. Previously, he would have had to wait to be discovered by a record label, who then would decide when to release his music and in what form factor — most likely as an album rather than a single.
The Platforms Are Turning YouTube Into A Farm System For Audience Loops and Habitual Attention... BLUF: Netflix signed Salish and Jordan Matter (a YouTube-first family creator duo with 37M+… |...
linkedin.com
"Seeing a much wider opportunity, he asked Baidu if he could solicit other offers before accepting the $12 million (to come work for Baidu "for a few years"), and when Baidu agreed, he flipped the situation upside down. Spurred on by his students and realizing that Baidu and its rivals were much more likely to pay enormous sums of money to acquire... See more