Jessica Ryan
@jessicaryan
Piratical pioneer of experiences live on the Internet (circa 2013) // CEO Broadway Unlocked, your friendly theatre on the internet // Indefatigable advocate for arts
Jessica Ryan
watch.broadwayunlocked.com
As the spark of an idea started to build, she sought help from a collaborator, Emily Bear, a 19-year-old composer and musician who had been introduced to the world as a 6-year-old piano prodigy but was hoping to prove herself as more than just a former spectacle for daytime talk shows.
Julia Jacobs • TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)
The job for any studio is to create a great story and exploit it across as many channels as possible—theme parks, merchandise, games, movies, TV, TikTok, etc.
Joshua Reader on LinkedIn: The Big Battle for Creators 🥊
linkedin.com
Live Digital and The Creator Economy
Short-form is critical for building audience, but long-form is critical for building engagement. In the context of today’s revenue share formulas and sponsorship models, high-quality fan engagement will be the key to long-term success as the industry continues to evolve.
Some artists might bristle at your strategy of inviting in fan feedback as you create the work, leaving it open to significant influence from the audience in the middle of the creative process.
Julia Jacobs • TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)
They learned that they messed up. A blind spot was revealed to them. In terms of fixing that blind spot, they did a very accessible step for an institution — you educate yourself, you hire consultants, you have a “gender explosion” workshop with your current production. But often that first step of education ends when the workshop is done, which I ... See more
Vulture • 1776’s Sara Porkalob Has Some Notes
The scale of differentiation necessary to produce an MVIP has historically been determined based on the past behavior and preferences of demand. People liked to consume IP via books, movies, TV shows and comic books, not via an outline, or a few chapters, or a single picture.
Now, however, the disruption of traditional IP distributors via streaming and social media networks allows IP owner to have more flexibility in terms of production and distribution.
Lil Nas X, for example, is able to distribute his music (his IP) instantly by publishing a song (‘Old Town Road’) on SoundCloud and have it explode in popularity via remixing and UGC on TikTok. Previously, he would have had to wait to be discovered by a record label, who then would decide when to release his music and in what form factor — most likely as an album rather than a single.
Abigail, what was it about “Bridgerton” that made you want to turn it into a musical?BARLOW The opening scene is so theatrical. I could just see each part of the stage lighting up in my brain. And then I kept writing down lines of dialogue that sounded like song titles. The phrase “ocean away” was the first one that made me run to my piano.
Julia Jacobs • TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)
Supply: The people that create for all purposes in today’s modern economy, and the creative media assets, which they then distribute to their audiences.Incentives: Market mechanisms that financially and socially incentivize the creation, distribution, and consumption of creativity.Demand: The people that consume creativity and the channels by which... See more