Jessica Ryan
@jessicaryan
Piratical pioneer of experiences live on the Internet (circa 2013) // CEO Broadway Unlocked, your friendly theatre on the internet // Indefatigable advocate for arts
Jessica Ryan
watch.broadwayunlocked.com
“House of _____” Producing Cohort
Speaking on a video call from their hotel rooms in Las Vegas, where the Grammys were held, Barlow, now 23, and Bear, 20, discussed their album’s unanticipated success, their practice of collaborating creatively with fans and where their careers are headed (starting with a Broadway-bound musical that they can’t yet discuss). Here are edited excerpts... See more
Julia Jacobs • TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)
The TikTok videos gained approval from Julia Quinn, the author of the “Bridgerton” books that inspired the TV series; the cast members of the show; and Netflix, which gave Barlow and Bear’s lawyers the green light for them to make their songs into an album, the duo said.
Julia Jacobs • TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)
IP Strategy and
The scale of differentiation necessary to produce an MVIP has historically been determined based on the past behavior and preferences of demand. People liked to consume IP via books, movies, TV shows and comic books, not via an outline, or a few chapters, or a single picture.
Now, however, the disruption of traditional IP distributors via streaming and social media networks allows IP owner to have more flexibility in terms of production and distribution.
Lil Nas X, for example, is able to distribute his music (his IP) instantly by publishing a song (‘Old Town Road’) on SoundCloud and have it explode in popularity via remixing and UGC on TikTok. Previously, he would have had to wait to be discovered by a record label, who then would decide when to release his music and in what form factor — most likely as an album rather than a single.
Broadway Unlocked and Live Digital
More broadly, many OnlyFans creators now treat sites such as Reddit, Imgur, Instagram, TikTok, and Twitter as “front doors” for OnlyFans customer acquisition.
Also: [As an aside: OnlyFans 80% revenue share rate is practical only because it does not offer App Store-based billing (which would take 15-30% of revenue off the top). In fact, neither iOS App Store nor Google’s Play Store even allow for pornographic apps. Usually, such a ban would destroy a media platforms’ business model, but browser-based experiences are fine for viewing photos and videos and sending messages (in contrast, most games can’t even run). And while apps tend to offer better user experiences and far simpler payment processes, most OnlyFans customers aren’t dissuaded by the need to use a browser, nor the extra hoops involved in manually entering a credit card number (again, this is less true for casual games or ecommerce).]
To minimize churn, many benefits (e.g. back catalogues) are only available to long-running subscribers.
Some artists might bristle at your strategy of inviting in fan feedback as you create the work, leaving it open to significant influence from the audience in the middle of the creative process.
Julia Jacobs • TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)
“In my head, there was no way this was going to happen,” Bear added. “We just wanted to put out the album for the people that followed the whole process of it.”