Jessica Ryan
@jessicaryan
Piratical pioneer of experiences live on the Internet (circa 2013) // CEO Broadway Unlocked, your friendly theatre on the internet // Indefatigable advocate for arts
Jessica Ryan
watch.broadwayunlocked.com
In hindsight, the reasons for the failed promise seem somewhat obvious: the Creator Economy was never really meant to be a solution for 99% of the hundreds of millions (or quite possibly billions) of creators that exist today; instead, it was designed to operationalize the financial infrastructure for the top 1%–the creators who have already broken... See more
Fast Company • fastcompany.com
this is a 1996 guide on how to help someone use a computer. it’s strikingly resonant with ‘how to be a parent’, or really ‘how to help anyone with anything’. a nice example of “the universal within the particular”
This is shockingly close to how we approach building internet-driven live experiences with our collaborators and clients today 🤯
The original videos remain on TikTok, and the independently produced album is on Spotify, Apple Music and other streaming services, but the musical has yet to actually be staged. (This is far from the norm for the musical theater album category, which has typically gone to big-name Broadway musicals such as “Hamilton,” “Jersey Boys” and “The Lion... See more
Julia Jacobs • TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)
Broadway Unlocked and IP Strategy
Gavin puts the current state of FAST in perspective: Crowded. Fragmented. Very good for aggregators. Less good for channel publishers.
BEAR If you think about it, it was like we were workshopping instantly. We were getting live feedback in real time for people that would be coming to the show or buying the album.
Julia Jacobs • TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)
As it turns out, the constrained opportunity of the Creator Economy hasn’t lived up to its sky-high expectations. As many creators quickly learned, finding 1,000 true fans is something very few people are actually able to do. Most creators can’t break through platforms’ algorithms. Most creators are not marketing experts. Most creators are not... See more
Fast Company • fastcompany.com
The New Film & TV Playbook: Why "Everywhere the Audience Is" Wins | Jesse Ikeman | 10 comments
linkedin.com
The traditional model is: make a thing, sell a few big licenses, call it a day. Now it's: make a thing, sell what you can up front, then go wide—AVOD, FAST, TVOD, SVOD, and social video; so the audience can actually find it.
The economic center of gravity has shifted from courting corporate buyers to serving consumer demand at scale.