Jessica Ryan
@jessicaryan
Piratical pioneer of experiences live on the Internet (circa 2013) // CEO Broadway Unlocked, your friendly theatre on the internet // Indefatigable advocate for arts
Jessica Ryan
watch.broadwayunlocked.com
What does it mean to apply our power to promote our values? It means that we can have an impact on our shared political and cultural life. It means that we can support and care for each other. It means we can stand up, individually and together, and say “no” against the injustices in the world. It means that we have the ability to initiate the... See more
Shawn Taylor • We the Fans: How Our Powers Can Change the World - Pop Culture Collaborative
The pair started building what would ultimately amount to a 15-song album that includes an amorous duet between the show’s leading couple, a comedic solo for the show’s nonconformist tomboy and an opening number that they wrote with a lavishly dressed Broadway ensemble flitting around the stage in their heads.
Julia Jacobs • TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)
If you can set up a system where anyone can publish anything, and dynamically allocate more resources to the ideas that seem most promising, you're much more likely to produce a lot of surprisingly awesome output. This is important for reasons deeper than just "people are bad at predicting success"—I think there's something about surprise that... See more
Every • Recursive Publishing
And you did “Bridgerton” without a record label?BARLOW In the beginning when it first started to blow up we had a few conversations with labels, but none of it felt right. We knew that we wanted to capitalize on the moment, and we knew that the faster we released it the better.BEAR We would have gotten an orchestra and a cast, and that would have... See more
Julia Jacobs • TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)
When the lyricist-composer duo behind “The Unofficial Bridgerton Musical” stepped onstage Sunday to accept their Grammy for best musical theater album, the list of people they wanted to thank did not start with a record label or producer, but with their social media followers.
Julia Jacobs • TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)
IP Strategy and
The scale of differentiation necessary to produce an MVIP has historically been determined based on the past behavior and preferences of demand. People liked to consume IP via books, movies, TV shows and comic books, not via an outline, or a few chapters, or a single picture.
Now, however, the disruption of traditional IP distributors via streaming and social media networks allows IP owner to have more flexibility in terms of production and distribution.
Lil Nas X, for example, is able to distribute his music (his IP) instantly by publishing a song (‘Old Town Road’) on SoundCloud and have it explode in popularity via remixing and UGC on TikTok. Previously, he would have had to wait to be discovered by a record label, who then would decide when to release his music and in what form factor — most likely as an album rather than a single.
They learned that they messed up. A blind spot was revealed to them. In terms of fixing that blind spot, they did a very accessible step for an institution — you educate yourself, you hire consultants, you have a “gender explosion” workshop with your current production. But often that first step of education ends when the workshop is done, which I... See more