Jedric Viera

- The deeper I was going into the space — joining communities, participating in DAOs, and buying NFT projects — the more I realized that web3 businesses are struggling with the same problems as every other business. They struggle to connect with their customers in meaningful ways to drive long-term relationships.

"One should either be a work of art, or wear a work of art."

- What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but y... See more

By encouraging contemporary art museums to experiment with similar value flow curation, we hope to initiate a friendly, positive-sum competition among cultural institutions to connect in deeper ways with the material conditions of art workers and audiences.

- A tighter fundraising market and competition will catalyze web3 marketers to adopt a new discipline. Why? Marketing efficiency is a vital competitive advantage.

1. To start generally: Camp is a certain mode of aestheticism. It is one way of seeing the world as an aesthetic phenomenon. That way, the way of Camp, is not in terms of beauty but in terms of the degree of artifice. 2. Emphasize style is to slight content or introduce an attitude which is neutral with respect to content. 3. Not only is there a Ca... See more