Jeanie Choy

Certainty - Making your customers feel secure about the quality and longevity of your product reduces the fear of disappointment or the need to frequently replace the item.

Variety - Owning items that introduce a sense of novelty to a person's life satisfies their need for variety and can make them feel more excited.

Significance - Owning something c... See more

“If you want a new world, start making it right now, in whatever you are doing.” This is the best advice I ever had, it came from Brian Eno. If you imagine the world you would like to be in and start making objects, systems and collaborations that belong to that world, that world comes into being.

The more senior the designer, the more abstract the problem they should be solving.

To break it down more tangibly, let’s look at some examples of levels and appropriate responsibilities:

Designer Lvl 1: Design a form that lets people edit their profile. Pretty scoped—assumes there is a profile, and that the solution takes the shape of a form.

Design... See more

We can't build a sustainable business by chasing every opportunity.

A sustainable business is strategically constrained. Its leaders know what the business is and, more importantly, what it's not.