Jean
@jean
Jean
How do we keep the audience’s attention? Certainly not by giving them more information but, on the contrary, by withholding information—by withholding all information except that information in the absence of which would make the progress of the story incomprehensible.”
A VNL can be a placeholder for one of the most important activities we do, which is developing and enhancing our relationship with our audience.
Customer Onboarding Series (COS)
A COS begins immediately after someone becomes a customer. We include it as part of the Revenue Engine of the Art of Email, but it’s really a hybrid that deepens trust as well.
Customer onboarding is an opportunity to reassure purchasers they’ve made a good choice, draw attention to how best to engage with whatever... See more
A COS begins immediately after someone becomes a customer. We include it as part of the Revenue Engine of the Art of Email, but it’s really a hybrid that deepens trust as well.
Customer onboarding is an opportunity to reassure purchasers they’ve made a good choice, draw attention to how best to engage with whatever... See more
What Your Tracking Tool Should Do for You?
Firstly, we install Google Analytics (through Google Tag Manager). Both are free. And it’s probably the Gold Standard for site-wide analytics.
The only code you install on your site is GTM. Within GTM all other code snippets are installed and managed, like GA and Mixpanel events.
The other benefit of using... See more
Firstly, we install Google Analytics (through Google Tag Manager). Both are free. And it’s probably the Gold Standard for site-wide analytics.
The only code you install on your site is GTM. Within GTM all other code snippets are installed and managed, like GA and Mixpanel events.
The other benefit of using... See more
Too many people think the grass is greener somewhere else but grass is green where you water it, remember that.
“Did you know?” leads with value. Rather than try to agitate the problem, you’re offering a powerful idea immediately.
“I have a secret...” leads with intrigue. It is a very powerful position to be in when you’re the person who showed someone outside a world what the inside really looks like.
“I wouldn’t do it that way,” immediately defines you in a... See more
“I have a secret...” leads with intrigue. It is a very powerful position to be in when you’re the person who showed someone outside a world what the inside really looks like.
“I wouldn’t do it that way,” immediately defines you in a... See more
Firstly, when choosing the right setup for yourself:
Our suggestion is to focus on a MED (minimal effective dose) approach out the gate,
You should be able to track user events (actions) that people on your site take, rather than just page views (what did they click on?),
You should be able to track the full length of user engagement (like time on... See more
Our suggestion is to focus on a MED (minimal effective dose) approach out the gate,
You should be able to track user events (actions) that people on your site take, rather than just page views (what did they click on?),
You should be able to track the full length of user engagement (like time on... See more
Roughly match the tempo, volume, and style of others
One thing I’ve learned to do intuitively is match the tempo of someone I’m talking to—I can’t do it perfectly, but I try. If they’re quiet, meek, and deliberate, I refrain from overpowering them. If they’re fast and snappy and loud, I try to keep up. This is pretty crucial. If you stomp all over... See more
One thing I’ve learned to do intuitively is match the tempo of someone I’m talking to—I can’t do it perfectly, but I try. If they’re quiet, meek, and deliberate, I refrain from overpowering them. If they’re fast and snappy and loud, I try to keep up. This is pretty crucial. If you stomp all over... See more