Jean
@jean
Jean
It’s four pages deep. But the number is irrelevant. It could be 2 or 10 (or 50, in theory, although I’ve never personally built out a PS that large).
Traffic enters at the one end. Blazing hot prospects take a desired action at the other end and ascend to the next tier of your SOI.
The CTA (call-to-action) should ideally be the mechanism to get them ... See more
Traffic enters at the one end. Blazing hot prospects take a desired action at the other end and ascend to the next tier of your SOI.
The CTA (call-to-action) should ideally be the mechanism to get them ... See more
Jay Abraham once said that “People are silently begging to be led” and I believe that it’s true.
Russell Brunson • Expert Secrets
We’re only going to continue to interact with those people who have given us a clear signal they’re more likely to become qualified leads (and/or customers), and we’re going to ignore everyone else.
An SOS is the foundation of the ‘trust engine’ we’re building with an audience. (The Relationship Building Series and Value Newsletter also are components of the AoE trust engine, which we discuss in the following modules.)
An SOS does three things exceptionally well.
First, an SOS helps you establish an empathic bond with your audience. It says to y... See more
An SOS does three things exceptionally well.
First, an SOS helps you establish an empathic bond with your audience. It says to y... See more
The basic template for a conventional Google search ad is:
1. confirming the problem,
2. agitating the problem,
3. and then offering a solution to the problem.
For example, let’s assume that you are a business coach who helps small businesses improve cash flow.
You have found a vein of search traffic for “how do I improve my business cash flow”, and you... See more
1. confirming the problem,
2. agitating the problem,
3. and then offering a solution to the problem.
For example, let’s assume that you are a business coach who helps small businesses improve cash flow.
You have found a vein of search traffic for “how do I improve my business cash flow”, and you... See more
You get to reach a much wider audience through telling different stories and using different specific angles for these stories.
You get to tell stories that reach each of these weird audience segments. Then work to attract them deeper down the rabbit hole and bring them into your fold.
This is how I can tell 100 DIFFERENT stories (each with different... See more
You get to tell stories that reach each of these weird audience segments. Then work to attract them deeper down the rabbit hole and bring them into your fold.
This is how I can tell 100 DIFFERENT stories (each with different... See more
If someone clicks on an ad, see page-one, and doesn’t make it to page two we’re not going to retarget them at all.
A Soap Opera Series (SOS) is a serialized, cohesive collection of emails based on a theme, idea, or story that serves as a vehicle for people to experience and journey deeper into our world.
Important characteristics of an SOS include:
Each SOS has a beginning and an end.
An SOS can last for days or weeks (longer in some rare examples).
Email frequency... See more
Important characteristics of an SOS include:
Each SOS has a beginning and an end.
An SOS can last for days or weeks (longer in some rare examples).
Email frequency... See more
The Strategy
The world you’re building starts with an ad, and it’s an incredibly effective way to build trust and rapport early.
It’s also a way to tilt the conversation entirely in your favor. Let’s start with “did you know?”
Imagine the same scenario again — a (real, live) person has searched Google for “how do I improve my business cash flow?”, and... See more
The world you’re building starts with an ad, and it’s an incredibly effective way to build trust and rapport early.
It’s also a way to tilt the conversation entirely in your favor. Let’s start with “did you know?”
Imagine the same scenario again — a (real, live) person has searched Google for “how do I improve my business cash flow?”, and... See more