Jean
@jean
Jean
What Your Tracking Tool Should Do for You?
Firstly, we install Google Analytics (through Google Tag Manager). Both are free. And it’s probably the Gold Standard for site-wide analytics.
The only code you install on your site is GTM. Within GTM all other code snippets are installed and managed, like GA and Mixpanel events.
The other benefit of using GT... See more
Firstly, we install Google Analytics (through Google Tag Manager). Both are free. And it’s probably the Gold Standard for site-wide analytics.
The only code you install on your site is GTM. Within GTM all other code snippets are installed and managed, like GA and Mixpanel events.
The other benefit of using GT... See more
When I wrote this section of SOI (2018) I used Mixpanel. I don’t really use it anymore. I like the simplicity and ease of use of Hotjar.
Pain > Symptom > Belief
As I mentioned, we will use inductive reasoning to take your reader from their current state of beliefs to where they need to be.
We’ll do that by first fleshing out the SYMPTOMS of each belief state (in the chain of beliefs you defined in the last lesson) on the journey they need to make.
Think of each symptom as the significa... See more
As I mentioned, we will use inductive reasoning to take your reader from their current state of beliefs to where they need to be.
We’ll do that by first fleshing out the SYMPTOMS of each belief state (in the chain of beliefs you defined in the last lesson) on the journey they need to make.
Think of each symptom as the significa... See more
Jay Abraham once said that “People are silently begging to be led” and I believe that it’s true.
Russell Brunson • Expert Secrets
If you tell a two-year old kid: “Hey! Your birthday is in three months!” they won’t really get excited. On the other hand, if you tell a fifty-year old: “Hey, your retirement is in three months!” you can bet that they’ll get excited.
As you develop cognitively, you can conceive of yourself in further and further time spans. For example, some people ... See more
As you develop cognitively, you can conceive of yourself in further and further time spans. For example, some people ... See more
SPPs become the workhorse of the AoE Revenue Engine because they’re always available — 24/7/365 — to promote to the segment of your audience that is interested in your offer(s) right now.
When André writes an SOS, he starts with a “Draft Zero” which is free writing to get thoughts out of his head and onto the page.
As ideas coalesce, André writes an Anne Lamott-inspired “shitty first draft,” which inspires additional rounds of increasingly focused, organized, polished writing.
Sub-plots, stories within stories, relevant tangents, et... See more
As ideas coalesce, André writes an Anne Lamott-inspired “shitty first draft,” which inspires additional rounds of increasingly focused, organized, polished writing.
Sub-plots, stories within stories, relevant tangents, et... See more
Liked doesn’t get you promoted, though. People promote a brand or activity when it increases their status or the affiliation they have with others, not because they owe you something.
Once you’ve done the work, a manifesto, frame, and hook can be used to inform sales letters and VSLs, webinar scripts, social media posts, long-form ad copy, full capital-M manifestos, and concise Facebook and Google Ads.