Jean
@jean
Jean
Our first recommendation is to make a habit of writing every day. If you’re not doing it already, we highly recommend that you begin writing Morning Pages immediately.
Morning Pages are simple — write three pages, long-hand, first thing after you wake up every day. Write whatever comes to mind, in whatever order, without editing.
Morning Pages are le... See more
Morning Pages are simple — write three pages, long-hand, first thing after you wake up every day. Write whatever comes to mind, in whatever order, without editing.
Morning Pages are le... See more
OK, let’s move on to the next AdWords ad copy strategy — insider knowledge.
People love secrets. (Rich Schefren describes secrets as a form of “social currency” — I love that.)
Think about the last time you knew something no one else did and were about to share that with someone. How exciting does that feel?
We can replicate this idea with our Google ... See more
People love secrets. (Rich Schefren describes secrets as a form of “social currency” — I love that.)
Think about the last time you knew something no one else did and were about to share that with someone. How exciting does that feel?
We can replicate this idea with our Google ... See more
The Strategy
The world you’re building starts with an ad, and it’s an incredibly effective way to build trust and rapport early.
It’s also a way to tilt the conversation entirely in your favor. Let’s start with “did you know?”
Imagine the same scenario again — a (real, live) person has searched Google for “how do I improve my business cash flow?”, and... See more
The world you’re building starts with an ad, and it’s an incredibly effective way to build trust and rapport early.
It’s also a way to tilt the conversation entirely in your favor. Let’s start with “did you know?”
Imagine the same scenario again — a (real, live) person has searched Google for “how do I improve my business cash flow?”, and... See more
1. DEDUCTIVE REASONING is (typically) the order you brainstorm and map out your chain of beliefs,
2. INDUCTIVE REASONING is the order in which you deliver these belief reframes (installing the beliefs) to the person entering your Sphere of Influence.
2. INDUCTIVE REASONING is the order in which you deliver these belief reframes (installing the beliefs) to the person entering your Sphere of Influence.
For your first SOS, we recommend more than three emails and fewer than ten. It’s hard work to pull an audience’s attention forward day after day — set yourself up for success with an SOS around 5-9 emails initially, and adjust (or not) over time as you become more experienced.
Once you have this drawing, brainstorm ideas for connecting A to B. Is th... See more
Once you have this drawing, brainstorm ideas for connecting A to B. Is th... See more
When I first started building these bad boys they were as stand- alone entities. Only later did I realize the far more significant power in contextually linking them together.
I now call multiple linked Presell Sites within one market, a Presell World. It’s your presell world that makes up your entire sphere of influence.
I now call multiple linked Presell Sites within one market, a Presell World. It’s your presell world that makes up your entire sphere of influence.
The Relationship Building Series (Details)
This is probably the most important module in the Art of Email because everything else — every downstream activity and interaction — is affected by a Relationship Building Series.
A Relationship Building Series (RBS) is a cohesive collection of emails based on a theme, idea, or story that serves as the intro... See more
This is probably the most important module in the Art of Email because everything else — every downstream activity and interaction — is affected by a Relationship Building Series.
A Relationship Building Series (RBS) is a cohesive collection of emails based on a theme, idea, or story that serves as the intro... See more
I use ConvertKit for email (review here). And I also use the excellent ConvertBox to create sexy looking two-step opt-in forms that hook into ConvertKit (any other ESP you may use).
You don’t need to use a 3rd party solution. All ESPs offer their own email form builders. That said, most are pretty bland and typically don’t support a two-step process... See more
You don’t need to use a 3rd party solution. All ESPs offer their own email form builders. That said, most are pretty bland and typically don’t support a two-step process... See more
If you tell a two-year old kid: “Hey! Your birthday is in three months!” they won’t really get excited. On the other hand, if you tell a fifty-year old: “Hey, your retirement is in three months!” you can bet that they’ll get excited.
As you develop cognitively, you can conceive of yourself in further and further time spans. For example, some people ... See more
As you develop cognitively, you can conceive of yourself in further and further time spans. For example, some people ... See more