Jean
@jean
Jean
- Soap Opera Series
The role of a Soap Opera Series is to create opportunities to deepen a relationship with a segment of subscribers who have self-selected.
An SOS can sell, but in the broad majority of cases, especially for us in our business, an SOS doesn’t sell directly. It sets up an opportunity to sell.
An SOS is triggered, and you can have as man... See more - The different colors represent different Presell Sites. Each PS can take your reader on different paths or journeys (more about this shortly.)
I build out a “world” for my POP because its structure allows me to expose each group (according to their pain point) to an EXPERIENCE that feels UNIQUE to them, and is potentially transformational.
It’s like ... See more - We’re only going to continue to interact with those people who have given us a clear signal they’re more likely to become qualified leads (and/or customers), and we’re going to ignore everyone else.
- Reflecting on my own life experience, I think reducing one's cowardice by half creates far more utility than tripling or quadrupling one's analytical intelligence
from X. It’s what’s happening
- 1. DEDUCTIVE REASONING is (typically) the order you brainstorm and map out your chain of beliefs,
2. INDUCTIVE REASONING is the order in which you deliver these belief reframes (installing the beliefs) to the person entering your Sphere of Influence. Sometimes it’s scary to become vulnerable and show your backstories as well as your life now, but it’s the key to becoming a leader that will inspire people to change.
from Expert Secrets by Russell Brunson
- A quick recap of what a Presell World (PW) is:
A Presell World = multiple presell sites within a market pointing to one brand asset (money site).
It has far greater power than just one PS (the sum is greater than the parts).
It’s like your main business asset (or brand money site) is the head of an octopus (your Presell World). The legs of the octopus... See more - Preselling is NOT Selling
It’s not a direct response sales message with a story lead-in. There’s no “buy button.”
There’s no way for a reader (prospect) to make a purchase. None.
In fact...
(And listen up carefully here, because this next piece is important.)
In most cases, the prospect isn’t even aware that there is something for sale later on. - Every email campaign you create will be better if it follows a high- quality RBS. Take this work seriously.