Jay Matthews

The view from L1: The origins of earth and a broad view of how the different geographies and atmospheric down to biospheric layers work together.

"the creator is an artist above all." yes, that’s what I think may be the most poetic way of stating this conclusion that the world, in large part, does embody beautiful ideas; that if you regard the world as a work of art — first of all, it helps you understand things, and secondly, it’s a pretty good work of art. It has tremendous beauty. It has... See more

"This is a little book about a big subject. I'd like to share six views of our changing world, its people, its places, its environments... Our planet is mid-chapter and we are the authors of its destiny."

If our lives is all we get to experience, it's the only thing that matters

It is important that the embodied experience be understood as available to the many different participants in the communication process. It can be that of the actor or speaker or writer just as it can be that of audience or listener or reader. Such experience demands reflection. This calls up creativity and herein lie opportunities for even greater... See more

Understanding and empathising with a persona’s behavioural patterns puts the user at the forefront of the solution, ensuring a well-rounded product catering to both business and user needs.