So, why are we so drawn to labels? When we label ourselves, we are in essence joining a community built around that label... The downside, if we ever realize it, is that we lose our genuine selves...
Proposition 3. Organizations that incorporate societally legitimated rationalized elements in their formal structures maximize their legitimacy and increase their resources and survival capabilities
Wilczek then takes this idea to another level: Can beauty be not just a byproduct of science, but a fundamental principle of how the world works? In other words, can physicists use it to guide themselves to new insights, the way they use mathematical intuition, experimentation and other things? Wilczek believes they can—and they have.