The upside is so powerful that it often masks the downside, which is why so many people find themselves in a state of automaton conformity:

• we gain a community that (superficially) makes us feel secure; we do not feel isolated or out of place or weird;


• we are provided with (and rewarded for taking) shortcuts for what to believe in, what to do, and

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So, why are we so drawn to labels? When we label ourselves, we are in essence joining a community built around that label... The downside, if we ever realize it, is that we lose our genuine selves...

The problem here, Fromm emphasizes, is not whether or not the beliefs are correct—the problem is whether or not the beliefs are a result of one’s own thinking. It is certainly possible that someone, through their original reasoning, can arrive at the same beliefs as the person I described above. The difference is that they came to these beliefs... See more

A news story is released, and many people will immediately respond in very predictable and scripted ways. Typically, their response is almost verbatim what their affiliated groups (e.g., religious, political) tout. If they are silent, they risk being labeled as ignorant at best or affiliates of the “opposing” group (along with a string of character... See more

In his book Escape from Freedom, philosopher and psychoanalyst Erich Fromm argues that if man experiences freedom from authoritarian rule (e.g., government, religious institution) without exercising his freedom to express his individuality while integrating himself with the world, he will feel burdened with overwhelming feelings of loneliness,... See more

When approached with caution, labels can genuinely be useful to us and others. We just have to periodically check in with ourselves to make sure we are not being controlled and consumed by our labels.

"When you call it a model, you're not tricking yourself, you're actually unpacking yourself. You're reframing to bring your relationship with that idea to where it should be, to where it makes sense." — Tim

"When you make that shift internally, what happens is, you release the ego from having to cling to that belief, right? Models should prove things. And models also need to be tested, right? Because you always want to see if you're right or not." — Jim

In one of my favorite podcast episodes, Tim Urban and Jim O’Shaughnessy talk about the benefits of viewing the world through models instead of beliefs —an idea that has stuck with me since I heard it and pretty much sealed the deal of an individual-first approach to my life.