People want to use social media to meet other people—not to win the social analytics game. No one cares how many people you matched with on Tinder. No one cares how many followers you have on Twitter. Did you find love? Did you find sex? Did you find a friend? These are the questions that matter.
if you're insanely talented at something but nobody gets it, it's worth paying someone who's insanely talented at marketing/comms to translate, frame, package that talent into something that people appreciate
All of the people I know who are very talented and could be hugely successful have an obvious cringe activity standing between them and their reward and they just aren’t yet willing to walk into the tsunami of cringe