J. Danielle
@jasminedanielle
strategist. writer. tinkerer. hobby hobbyist.
J. Danielle
lettersfromthebside.substack.com
“Any story when done right is universal”
— baby reindeer actor golden globes speech
The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil, the nighttime cold medicine, gave up the daytime market. The focus of most marketing operations is just the opposite. They look for ways to broaden their markets by line extension, by size and flavor proliferation,
... See moreJack Trout • Positioning: The Battle for Your Mind
Enter ‘chaotic customisation’, a phrase coined by trend forecaster WGSN that means pushing personalisation to an extreme: layering embellishments, celebrating uniqueness and embracing self-expression in its wildest, most-unrestrained forms.
archive.is
too many trends, not enought taste
how does this fit into taste? does it?
In order to learn you also need to forget, to make room, to stop seeing something one way so you can start seeing it another way - Mark Lewis
I'm more interested in algorithmic agency – ELAN ULLENDORFF
The switch back to physical interfaces is also, in many ways, a vibe shift. With touch screens ubiquitous, what was once viewed as luxurious is becoming tacky. Physical controls, done well, now signal the kind of thoughtfulness and exclusivity once attached to the original iPhone.
State of Community – Tumblr
thestateofcommunity.tumblr.com
Imagine if we could turn off the fear of making something lame. Imagine how much more we'd do.