J. Danielle

Taste is not the same as correctness, though. To do something correctly is not necessarily to do it tastefully. For most things, correctness is good enough, so we skate by on that as the default. And there are many correct paths to take. You’ll be able to cook a yummy meal, enjoy the movie, build a useable product, don a shirt that fits. But taste... See more

a moodboard on creating through the fear

Enter ‘chaotic customisation’, a phrase coined by trend forecaster WGSN that means pushing personalisation to an extreme: layering embellishments, celebrating uniqueness and embracing self-expression in its wildest, most-unrestrained forms.