J. Danielle
@jasminedanielle
strategist. writer. tinkerer. hobby hobbyist.
J. Danielle
lettersfromthebside.substack.com
Luxury exists in the social and cultural exchange system, not in a market segment. It is glib to think that a different market growth strategy will save luxury. To save itself, luxury needs to regain its cultural power.
Ana Andjelic • How luxury lost its soft power
surrounded by the detritus of dashed hopes
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
Linkmaintains avant-garde pretensions despite being entirely milquetoast.
Sean Monahan • INTERNET COOL
As Schopenhauer said:
“Talent hits a target no one else can hit. Genius hits a target no one else can see.”
“Talent hits a target no one else can hit. Genius hits a target no one else can see.”