J. Danielle

In essence, by saying “marketing” and “creative” are “science”, they are communicating confidence that this will create predictable returns. This is inherently wrong, and leverages a cultural understanding of ‘science’ as something that is predictable. That is not what science is.

The anxiety isn't determined by the presence or absence of code. It comes from a lack of transparency and control. You are susceptible whether or not TikTok exists, whether or not you delete it. Logging off is one tool, but it will not alone cure you.

In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else too: taste.