J. Danielle

Understanding all behavior makes sense with sufficient information transforms how we view others. It challenges us to move beyond snap judgments and approach things with curiosity. Instead of asking, ‘why are they acting like this’ we can try, ‘what might I not know about their world?’

In essence, by saying “marketing” and “creative” are “science”, they are communicating confidence that this will create predictable returns. This is inherently wrong, and leverages a cultural understanding of ‘science’ as something that is predictable. That is not what science is.

Tumblr still works much like an older internet, where people have more control over what they see and rely less on algorithms. "You curate your own stuff; it takes a little bit of work to put everything in place, but when it's working, you see the content you want to see,"