J. Danielle
@jasminedanielle
strategist. writer. tinkerer. hobby hobbyist.
J. Danielle
lettersfromthebside.substack.com
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
Link“Whether you succeed or not is irrelevant, there is no such thing. Making your unknown known is the important thing--and keeping the unknown always beyond you.”
― Georgia O'Keefe
The Electoral Problem for Democrats: It's the Neoliberalism, Stupid
Anat Shenker-Osoriorollingstone.com
Southern University’s post-1987 funding disparity is $1.1 billion. In the past 35 years alone, the larceny amounts to a whopping $13,055,622,325 — an average of nearly $816 million per institution
What if advertisers and marketers made ads as though people’s attention were a gift for which they should be grateful?
too many trends, not enought taste
At the beginning of 2025, Joan Kennedy wrote a piece prosposing a slow down to viral microtrends.
TikTok has allowed trends to mature faster and be visible farther than previous social media/entertainment apps allowed.
How does one think originally in this day and age?
There are two kinds of writing; alive writing and dead writing. Alive writing invokes sensuousness, expansion, and insight. It transforms and enlarges its reader. It is a kind of disclosure; simultaneously immanent and transcendent. Dead writing is passive, sentimental and afraid of telling the truth. It discloses nothing except its own... See more