J. Danielle

Vibes, once warm and fuzzy, were now seismic tectonic plates beneath the feet of culture.

I am convinced that when we’re drawn to someone else’s creative output, it’s not so much the work that attracts us as it is the energy that drives it — the confidence, emotionality, or sheer authenticity that underlies its production.

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I have an insanely talented friend who has an incredible understanding of design and when he second... See more

Like a lighthouse that helps sailors avoid crashing into rocks, Lighthouse Parents provide firm boundaries and emotional support while allowing their children the freedom to navigate their own challenges. They demonstrate that they trust their kids to handle difficult situations independently. The key is learning when to step back and let them find... See more

In essence, by saying “marketing” and “creative” are “science”, they are communicating confidence that this will create predictable returns. This is inherently wrong, and leverages a cultural understanding of ‘science’ as something that is predictable. That is not what science is.

To paraphrase Marshall McLuhan, first you shape your mask(s) and thereafter, your mask(s) shape you. Just as an IRL costume or mask changes the way you carry yourself, a digital garment can transform your thought processes and habits of mind