J. Danielle
@jasminedanielle
strategist. writer. tinkerer. hobby hobbyist.
J. Danielle
lettersfromthebside.substack.com
The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil, the nighttime cold medicine, gave up the daytime market. The focus of most marketing operations is just the opposite. They look for ways to broaden their markets by line extension, by size and flavor proliferation,
... See moreJack Trout • Positioning: The Battle for Your Mind
I spent years searching for a meaningful definition of the word “love,” and was deeply relieved when I found one in psychiatrist M. Scott Peck’s classic self-help book The Road Less Traveled, first published in 1978. Echoing the work of Erich Fromm, he defines love as “the will to extend one’s self for the purpose of nurturing one’s own or
... See morebell hooks • All About Love: New Visions (Love Song to the Nation Book 1)
We’ve adopted this new way of speaking to one another because it’s the only way to stay afloat in the flood of messages we have to deal with. But self-creation comes through language, through expressing yourself. By constantly compressing the way we speak, we’ve lost a lot of nuance, and I think we’ve also compressed ourselves in a way. And we’ve... See more
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Thoughtful essayist. Don’t always agree but admire his articulation of his POV.
These days I’m more inclined to be specific than dramatic, to organize than agonize.