J. Danielle
@jasminedanielle
strategist. writer. tinkerer. hobby hobbyist.
J. Danielle
@jasminedanielle
strategist. writer. tinkerer. hobby hobbyist.
The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil, the nighttime cold medicine, gave up the daytime market. The focus of most marketing operations is just the opposite. They look for ways to broaden their markets by line extension, by size and flavor proliferation,
... See moreI spent years searching for a meaningful definition of the word “love,” and was deeply relieved when I found one in psychiatrist M. Scott Peck’s classic self-help book The Road Less Traveled, first published in 1978. Echoing the work of Erich Fromm, he defines love as “the will to extend one’s self for the purpose of nurturing one’s own or
... See moreThoughtful essayist. Don’t always agree but admire his articulation of his POV.