J. Danielle
@jasminedanielle
strategist. writer. tinkerer. hobby hobbyist.
J. Danielle
lettersfromthebside.substack.com
Many young people are furious about the economic lot they have drawn by being born into an era of significant wealth inequality
Rory Sutherland – Are We Now Too Impatient to Be Intelligent? | Nudgestock 2024
youtube.comI think this is one of the key things in parenting, and the difficulty of raising children in a very, very fast-moving culture: that, again, it’s the difficulty of creating a space where children can actually unfold and where they can be truly accompanied in their journey
John O'Donohue • John O’Donohue — The Inner Landscape of Beauty
The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil, the nighttime cold medicine, gave up the daytime market. The focus of most marketing operations is just the opposite. They look for ways to broaden their markets by line extension, by size and flavor proliferation,
... See moreJack Trout • Positioning: The Battle for Your Mind
I love how every room in the home evokes a different feeling, some more dramatic than others. It’s opulent but not overly so, even with multiple chandeliers!
In essence, by saying “marketing” and “creative” are “science”, they are communicating confidence that this will create predictable returns. This is inherently wrong, and leverages a cultural understanding of ‘science’ as something that is predictable. That is not what science is.