J. Danielle
@jasminedanielle
strategist. writer. tinkerer. hobby hobbyist.
J. Danielle
lettersfromthebside.substack.com
Distilling a communications strategy into a brief is an art; it should be concise, clear, consistent and creative. Indeed, BBH co-founder John Hegarty has gone so far as to describe the creative brief as “the first ad in the campaign”.
Article
reframing time
James Baldwin on the Creative Process and the Artist’s Responsibility to Society
Maria Popovathemarginalian.org
In order to learn you also need to forget, to make room, to stop seeing something one way so you can start seeing it another way - Mark Lewis
too many trends, not enought taste
At the beginning of 2025, Joan Kennedy wrote a piece prosposing a slow down to viral microtrends.
TikTok has allowed trends to mature faster and be visible farther than previous social media/entertainment apps allowed.