Jasmine
@jasminedanielle
strategist. writer. tinkerer. hobby hobbyist.
Jasmine
@jasminedanielle
strategist. writer. tinkerer. hobby hobbyist.
The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil, the nighttime cold medicine, gave up the daytime market. The focus of most marketing operations is just the opposite. They look for ways to broaden their markets by line extension, by size and flavor proliferation, b
... See moreIt’s funny that this article, and not Cowboy Carter, is what finally makes me think about country music a little bit differently.
“In politics, as in nature, the largest tsunami generated by an earthquake is often not the first wave but the next one.”
You do not have to be good.
You do not have to walk on your knees
for a hundred miles through the desert repenting.
You only have to let the soft animal of your body
love what it loves…
— “Wild Geese” by Mary Oliver