James Taylor

But what are you trying to be free of?

By @parkerdotstudio⁠ ⁠ In their branding for Picco, an AI-powered software tool, Parker leaned into the imagery of nostalgia. Embracing the visuals of analogue office tools — think fax machines, paperclips, typewriters — the Seattle-based design studio crafted an identity system that contrasts the old with the new. The... See more