The problem is, of course, that you cannot simply decide to care about something. If you do not care about something, your will cannot simply establish a caring relationship to that thing. It is rather a question of being open to possibilities of caring
"You are, in effect, dropping stones down a well. Every time you hear an echo from your Subconscious, you know yourself a little better. A small echo may start an idea. A big echo may result in a story." - Ray Bradbury