Jake

Talk to the candidates about what they’ve done. Ask them about their most impressive projects and biggest wins. Specifically, ask them about how they spend their time during an average day, and what they got done in the last month. Go deep in a specific area and ask about what the candidate actually did—it’s easy to take credit for a successful... See more

"Plots and hooks yield the same desideratum: they set the reader a question, with the implicit assurance that the question will be answered." - Martin Amis

The physical world and the cognitive worlds become linked through metaphors.