"Plots and hooks yield the same desideratum: they set the reader a question, with the implicit assurance that the question will be answered." - Martin Amis
@mckaywrigley I have a bunch of questions I ask. What would you build for yourself? What did previous companies you've worked for need? What are you an expert in? What have you noticed recently that seemed broken? If you were going to build something just for fun, what would it be?