In a recent series of studies at Cornell University, psychologists Thomas Gilovich and Clayton Critcher asked participants to think about what they'd be doing if they weren't in the lab: Some were asked to think about leisure, others about obligations. Then, all participants completed a jigsaw puzzle. Afterward, they were asked if their minds had... See more
"I circled around summer noons and October midnights, sensing that there somewhere in the bright and dark seasons must be something that was really me." - Ray Bradbury
If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one?