If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one?
"I circled around summer noons and October midnights, sensing that there somewhere in the bright and dark seasons must be something that was really me." - Ray Bradbury