Jake

@mckaywrigley I have a bunch of questions I ask. What would you build for yourself? What did previous companies you've worked for need? What are you an expert in? What have you noticed recently that seemed broken? If you were going to build something just for fun, what would it be?

• Can we re-frame this in terms of the customer’s problem?


• What’s the soonest we could get this done?


• What would you need to get this done tomorrow instead of next week?


• What would we need to do to get twice as many customers? Ten times as many customers?


• How does this relate to our goal? Is this the most important thing we can do for our goal?


• What’s mos

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Creativity: “I can’t get new ideas staring at a blank page. Creativity, for me, requires motion. When you go on a walk, you can turn your world into an idea-generating sensorium, and ideas will spring up from the most unlikely sources. There is one thing that’s absolutely certain about creativity: It’s an active process, not a passive one. The best... See more