Zoe Cowlishaw
@itsvrge
Zoe Cowlishaw
Research shows Gen Z views their favorite influencers in the same way they view their friends. We know what clothes they wear, what food they eat, and what brands they buy. This has radically transformed the retail economy, so much so that 40% of us now consult an influencer before we make a purchase.
Scott Galloway • People Are The New Brands
influencers perceived as friends in over digital enviro, closer representation to our lives leads to higher trust than hollywood. but do we then stop living our ownn lives?
The rise of “microcelebrities” and the proliferation of online content means that connections become deeper. We feel new levels of affinity for digitally-native stars—we feel that we grew up with them and that we’re privy to the most intimate parts of their lives.
Rex Woodbury • The Business of Fame: 1920-2020
Top-left: Human-made and Human-curated
This was most of the past. Nowadays, it’s things like local culture for local things. A local music festival. Online, it’s newsletters, and sites focused on reviews of people that you explicitly follow. It’s group chat rooms, sharing things they made with each other. It’s old-school blogs. This quadrant will... See more
This was most of the past. Nowadays, it’s things like local culture for local things. A local music festival. Online, it’s newsletters, and sites focused on reviews of people that you explicitly follow. It’s group chat rooms, sharing things they made with each other. It’s old-school blogs. This quadrant will... See more
Simon de la Rouviere • The Human Medium is the Human Message
essence of verge
Cool girl
trying to separate accessories and aesthetics from my identity and personality
the expression of self does not necessarily tie into the authentic self
my interactions with capitalism and consumerism do not define my identity and my beliefs
envy of other cool girls is now a pity for they are gripped by consumerism and cannot show their
And so, there’s likely a future inflection point where having more humans on your project is actually beneficial because it means you start off with a higher likelihood of it being shared. If the extreme becomes that we may be able look at anything for cheap, then the differentiator will become who had made it. In other words, the human media is... See more
Simon de la Rouviere • The Human Medium is the Human Message
Friendships are, by their very nature, made of friction. To know what is going on in someone’s day-to-day life, to make plans with them, and then reschedule those plans when someone inevitably gets sick, and then bring over Calpol or soup or an extra laptop charger. To water their plants while they’re away, to ask them to take your kids when you’re... See more
Rosie Spinks • The Friendship Problem
We seem to rebuild a craving not just for connection, but also for serendipity we accidentally gave up by making our lives easier. It’s not necessarily about going offline, but recreating spaces that felt communal.
Simon de la Rouviere • The Human Medium is the Human Message
bring back the third space
trying to figure out what it means to be a “cool” girl and why there is such a rage of it. Then i realized if i was truly cool i wouldnt gaf.