Itay Dreyfus

Even subscriber counts were originally capped at 2,000. You couldn’t even pay to raise the limit.

Along those lines, I believe that mechanics design is a distinct discipline separate from both interface design and product management. I believe it deserves its own terminology, principles, processes, deliverables, and bodies of knowledge.

In the last five years they have released more than 100 products.

To clarify, my definition of design goes beyond aesthetic qualities and into areas of maintenance, cost, profitability, speed, and purpose.

A “small giant” is a company that chooses to optimize for mojo instead of growth.