Itay Dreyfus

To clarify, my definition of design goes beyond aesthetic qualities and into areas of maintenance, cost, profitability, speed, and purpose.

There’s an activity that the Barrel partners have been doing for a while: reaching out to a couple of contacts per week. These have typically been former clients, industry acquaintances, other agency operators, investor types, old friends and classmates, etc. It’s been a practice we’ve kept up weekly since 2017.

A “small giant” is a company that chooses to optimize for mojo instead of growth.

Even subscriber counts were originally capped at 2,000. You couldn’t even pay to raise the limit.