Itay Dreyfus

Along those lines, I believe that mechanics design is a distinct discipline separate from both interface design and product management. I believe it deserves its own terminology, principles, processes, deliverables, and bodies of knowledge.

To clarify, my definition of design goes beyond aesthetic qualities and into areas of maintenance, cost, profitability, speed, and purpose.

Online, we need to make the big feel smaller, in the right ways. The challenge to start small from something that is currently controlled by Facebook and Google, is very hard. But people are doing it. Look at The Correspondent, or Open Culture, or Brain Pickings, or thousands of other small projects that have good communities around them. We need... See more