Itay Dreyfus
@itay
Designer, always exploring.
itaydreyfus.comItay Dreyfus
two ways people grow their online presence:
🔚 assuming your audience a priori and building it
🔜 being authentic online and finding out who your audience is
mechanical/engineering vs. organic/emergent
hermit the catx.com
So, small is good but doesn’t scale and can be overwhelmed by changes, and big is powerful, but ugly.
Vicki Boykis • Good things don't scale
Even subscriber counts were originally capped at 2,000. You couldn’t even pay to raise the limit.
Kevin Nguyen • TinyLetter had a big moment
We are shifting from the mode of “surging” on Tumblr with tons of people to get it to exciting growth, to working on how we can run Tumblr in the most smooth and efficient manner. Pretty amazing things in the social and messaging space have been accomplished with small teams, so I’m actually quite curious to see a smaller and more focused Tumblr’s... See more
Allegra Rosenberg • Tumblr is betting big on going small
They are more like the rules of the product, conscious choices towards a desired behavioral end.