Itay Dreyfus

Online, we need to make the big feel smaller, in the right ways. The challenge to start small from something that is currently controlled by Facebook and Google, is very hard. But people are doing it. Look at The Correspondent, or Open Culture, or Brain Pickings, or thousands of other small projects that have good communities around them. We need... See more

I made >30k on the Internet yesterday. AMA. https://t.co/2dUQJCsA5i

So, small is good but doesn’t scale and can be overwhelmed by changes, and big is powerful, but ugly.

Every weekday, Trent Reznor makes his way from his house, a cottagey sprawl behind a white wall in a canyon on Los Angeles’s Westside, to a studio he’s built in his backyard. There he meets his best friend, bandmate, and business partner, Atticus Ross, and they get to work. Reznor and Ross observe the same hours, Monday through Friday, 11 a.m. to 7... See more

The site feels like a chaotic newsroom with the cutting room floor exposed. I think that’s part of the excitement — and good design.

It’s generic list of links, black and white monospaced font, and ALL CAPS headlines have survived every trend, every fad, every movement, every era, every design do or don’t.

Clients usually find me directly through something I've written, rather than through a referral.

They are more like the rules of the product, conscious choices towards a desired behavioral end.