Itay Dreyfus

A “small giant” is a company that chooses to optimize for mojo instead of growth.

One mistake I often used to make at Justin.tv was offering a potpourri of business models (virtual goods, product placement, chat ads, contests, etc..). I was embarrassed to say Justin.tv would monetize with advertising when clearly that was the only answer. Own the simple business model.

The site feels like a chaotic newsroom with the cutting room floor exposed. I think that’s part of the excitement — and good design.