Itay Dreyfus

A “small giant” is a company that chooses to optimize for mojo instead of growth.

Every weekday, Trent Reznor makes his way from his house, a cottagey sprawl behind a white wall in a canyon on Los Angeles’s Westside, to a studio he’s built in his backyard. There he meets his best friend, bandmate, and business partner, Atticus Ross, and they get to work. Reznor and Ross observe the same hours, Monday through Friday, 11 a.m. to 7... See more

Clients usually find me directly through something I've written, rather than through a referral.

How many platforms had a distinct voice?

Along those lines, I believe that mechanics design is a distinct discipline separate from both interface design and product management. I believe it deserves its own terminology, principles, processes, deliverables, and bodies of knowledge.

So, small is good but doesn’t scale and can be overwhelmed by changes, and big is powerful, but ugly.