Itay Dreyfus

Along those lines, I believe that mechanics design is a distinct discipline separate from both interface design and product management. I believe it deserves its own terminology, principles, processes, deliverables, and bodies of knowledge.

In the last five years they have released more than 100 products.

To clarify, my definition of design goes beyond aesthetic qualities and into areas of maintenance, cost, profitability, speed, and purpose.

But he and Ross still come to work, daily, in search of transcendence.

They are more like the rules of the product, conscious choices towards a desired behavioral end.