Itay Dreyfus

Every weekday, Trent Reznor makes his way from his house, a cottagey sprawl behind a white wall in a canyon on Los Angeles’s Westside, to a studio he’s built in his backyard. There he meets his best friend, bandmate, and business partner, Atticus Ross, and they get to work. Reznor and Ross observe the same hours, Monday through Friday, 11 a.m. to 7... See more

I have some great memories of talking about “investing in things that doesn’t change”

Online, we need to make the big feel smaller, in the right ways. The challenge to start small from something that is currently controlled by Facebook and Google, is very hard. But people are doing it. Look at The Correspondent, or Open Culture, or Brain Pickings, or thousands of other small projects that have good communities around them. We need m... See more

So, small is good but doesn’t scale and can be overwhelmed by changes, and big is powerful, but ugly.

The site feels like a chaotic newsroom with the cutting room floor exposed. I think that’s part of the excitement — and good design.

Really unpopular opinion for designers: it's easier, more joyful and beneficial to do free work for someone you like, than design and release your perfect portfolio with case studies. The only rule for free work is that you should be the one to offer it, and not asked to do it.