Itay Dreyfus
@itay
Designer, always exploring.
itaydreyfus.comItay Dreyfus
They are more like the rules of the product, conscious choices towards a desired behavioral end.
So, small is good but doesn’t scale and can be overwhelmed by changes, and big is powerful, but ugly.
Vicki Boykis • Good things don't scale
To clarify, my definition of design goes beyond aesthetic qualities and into areas of maintenance, cost, profitability, speed, and purpose.