Itay Dreyfus

To clarify, my definition of design goes beyond aesthetic qualities and into areas of maintenance, cost, profitability, speed, and purpose.

Along those lines, I believe that mechanics design is a distinct discipline separate from both interface design and product management. I believe it deserves its own terminology, principles, processes, deliverables, and bodies of knowledge.

It’s generic list of links, black and white monospaced font, and ALL CAPS headlines have survived every trend, every fad, every movement, every era, every design do or don’t.

We are shifting from the mode of “surging” on Tumblr with tons of people to get it to exciting growth, to working on how we can run Tumblr in the most smooth and efficient manner. Pretty amazing things in the social and messaging space have been accomplished with small teams, so I’m actually quite curious to see a smaller and more focused Tumblr’s... See more

Clients usually find me directly through something I've written, rather than through a referral.