We are shifting from the mode of “surging” on Tumblr with tons of people to get it to exciting growth, to working on how we can run Tumblr in the most smooth and efficient manner. Pretty amazing things in the social and messaging space have been accomplished with small teams, so I’m actually quite curious to see a smaller and more focused Tumblr’s... See more
two ways people grow their online presence:
🔚 assuming your audience a priori and building it
🔜 being authentic online and finding out who your audience is
mechanical/engineering vs. organic/emergent