Itay Dreyfus

A “small giant” is a company that chooses to optimize for mojo instead of growth.

In a moment of randomness, I've came across this newsletter issue by @tomcritchlow on getting more client work. Now that I'm refocusing on indie-ness, I realize this is something I do whenever I seek work: posting on socials, emailing former colleagues, and texting friends. https://t.co/JjwBEFGI3G

So, small is good but doesn’t scale and can be overwhelmed by changes, and big is powerful, but ugly.

It’s generic list of links, black and white monospaced font, and ALL CAPS headlines have survived every trend, every fad, every movement, every era, every design do or don’t.