Itay Dreyfus

The site feels like a chaotic newsroom with the cutting room floor exposed. I think that’s part of the excitement — and good design.

They are more like the rules of the product, conscious choices towards a desired behavioral end.

But he and Ross still come to work, daily, in search of transcendence.

Even subscriber counts were originally capped at 2,000. You couldn’t even pay to raise the limit.