head on the cloud; feet on the ground

our end of year 2023 letter, attempting to define who we are and articulating the challenge of building a company rooted in both practical utility (the laundry) and cultural intangibles that we’re responding to (the ecstasy)

Sublime is not:

• Sublime is not another note-taking tool to add your grocery list or to store your kids health insurance info – the ideas that move you should not live alongside the daily minutia.

• Sublime is not a read it later tool that becomes a graveyard of junk.

• Sublime is not a social network – there’s no likes, no comments, no vanity metrics.

• Subl

They told us productivity would set us free. So we organized and optimized and checked all the boxes. We became very good at being very busy.

But in the quiet moments between tasks, I felt something missing. Not the missing of empty inboxes or completed lists. The missing of wonder. Of discovery. Of the slow, sacred act of paying attention.

So I buil