Itay Dreyfus

How many platforms had a distinct voice?

They are more like the rules of the product, conscious choices towards a desired behavioral end.

two ways people grow their online presence: 🔚 assuming your audience a priori and building it 🔜 being authentic online and finding out who your audience is mechanical/engineering vs. organic/emergent

Even subscriber counts were originally capped at 2,000. You couldn’t even pay to raise the limit.

A “small giant” is a company that chooses to optimize for mojo instead of growth.

Online, we need to make the big feel smaller, in the right ways. The challenge to start small from something that is currently controlled by Facebook and Google, is very hard. But people are doing it. Look at The Correspondent, or Open Culture, or Brain Pickings, or thousands of other small projects that have good communities around them. We need m... See more

Every weekday, Trent Reznor makes his way from his house, a cottagey sprawl behind a white wall in a canyon on Los Angeles’s Westside, to a studio he’s built in his backyard. There he meets his best friend, bandmate, and business partner, Atticus Ross, and they get to work. Reznor and Ross observe the same hours, Monday through Friday, 11 a.m. to 7... See more