Isidro Fernandez C

Spending $100-500k/mo: At this range, start looking at creative testing volume by a percent of spend instead of total new creatives needed. Here it’s less straightforward and more about reading the data in the account and feeding the account the creative it needs in order to stay healthy and continue growing. A healthy percent of spend on creative

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How to perform a winning Creative Audit

Here are a few slides from Meta’s “Creative Deep Dive” I think a lot of you guys will find very valuable (I did!)

7. Care and Protection of Loved Ones: The desire to provide for and safeguard family and close friends. 8. Social Approval: The need for acceptance, appreciation, and validation from others.

The Life Force 8 are: 1. Survival, Enjoyment of Life, Life Extension: The fundamental drive to stay alive and enhance the quality and longevity of life. 2. Enjoyment of Food and Beverages: The desire for sustenance and pleasure derived from eating and drinking. 3. Freedom from Fear, Pain, and Danger: The need for safety, security, and peace of... See more