Isabelle Levent

New art-making technologies change art in consistent ways, and studying the past helps us understand how things will change in the future.

Thoughtful attention to detail requires discipline and objectivity. It entails accepting standards and limitations that forbid the indulgence of impulse or whim. It is this selflessness that, in connection with bullshit, strikes us as inapposite. But in fact it is not out of the question at all. The realms of advertising and of public relations,

the reconfiguration of culture as a domain of not just human-made meanings but also machinic calculation

Although the humans involved in the creation of Edmond de Belamy were essentially cut out of the art’s creation narrative, the AI itself was often spoken about as having human-like characteristics.