Nicole Ingra

it’s great to suck at something.

Indeed, 60% of Gen Zers and 62% of Yers believe that how you present yourself online is more important than how you present yourself IRL.

“In the past, jobs were about muscles. Now they’re about brains, but in the future, they’ll be about the heart.”

Serendipitous discovery, creative exploration, intrinsic inefficiency: they all come back to play.

Audience capture is an irresistible force in the world of influencing, because it's not just a conscious process but also an unconscious one. While it may ostensibly appear to be a simple case of influencers making a business decision to create more of the content they believe audiences want, and then being incentivized by engagement numbers to rem... See more

So the onus is on us as individuals to admit to ourselves how much we suck at something. And then do it anyway.

By taking off the pressure of having to excel at or master an activity, we allow ourselves to live in the moment.