Indy Neogy

There is a common issue of over-optimizing the metrics in business, which can damage the whole system. Doing the wrong thing efficiently is actually worse than doing the right thing badly. – Rory Sutherland

Naturally, these three ideas — uncertainty ability, the experimental organization, and strategy as creation — are just a sampling of the approaches we see emerging as complements to strategy in more stable markets. Uncertainty science doesn’t invalidate the prior strategic frameworks, but it does draw a boundary line, arguing that if you want to... See more

I think our starting hypothesis should be that behaviors that spread in the population arise from social learning, rather than from a mysterious unconscious process of thoughtless copying

Because there is no one way to organize projects and workloads, no software can be everything for modern workers. You may find yourself really loving one of these programs—and that’s great! But the utility of software like Jira lies with actual programmers. Smaller, more job-specific software, like Clio for lawyers, is more likely to address the... See more

If you did a lot of maths at school you are used to being given problems of the first type, and when you see a problem you want to find the analytic solution. It’s a good instinct, since analytic solutions are efficient. As long as you have the right method you can quickly reach an exact answer.

Lots of being smart is working out when you’re... See more