Indy Neogy

one of the latest big theories in neuroscience says that humans are fundamentally creatures of prediction, and not only is creativity not at odds with that, but it actually goes hand in hand with improving our predictive power. Life itself, in this view, is one big process of creatively optimizing prediction as a survival strategy in a universe oth... See more

Somewhere along the way, we decided creativity should be efficient. We gave it a workflow. A checklist. A deadline. And that’s when it started to die. The problem is not process. It is how we use it. We turned creativity into something that fits cleanly inside project

In my research and reporting on change and uncertainty, I constantly found a pattern: skillfully navigating change – be it at the level of an individual, organization, community, or even an entire species – demands not ruggedness or flexibility, but ruggedness and flexibility. It’s an example of when non-dual thinking, or holding two competing idea... See more

The individual’s ability to cope with uncertainty

Organizations are created, powered, and led by people. To lead organizations well, we train people in disciplines such as marketing, finance, and leadership. But uncertainty presents a special challenge since few of us have received training in how to deal with it. As a result, although we may call ... See more

Recognizing that strategy is a creative exercise

I think of the strategy frameworks for more stable environments as castle-building (e.g., Michael Porter’s five forces framework) or chess (e.g., the resource-based view proposed by Jay Barney); that’s in contrast to strategy in dynamic environments, which is more like surfing, where you try to be ag... See more

Neuroscience research also teaches us that our emotional brains needn’t always operate beneath our radar. Richard Peterson, a psychiatrist who applies behavioral economics theory in his investment consulting business, advises clients to cultivate emotional self-awareness, notice their moods as they happen, and reflect on how their moods may influen... See more

The first is a weakened focus on the concept of bias. The point of decision-making is not to minimize bias. It is to minimize error, of which bias is one component. In some environments, a biased decision-making tool will deliver the lowest error. For example, statisticians and computer scientists often use a class of procedures called regularizati... See more