Indy Neogy

Recognizing that strategy is a creative exercise

I think of the strategy frameworks for more stable environments as castle-building (e.g., Michael Porter’s five forces framework) or chess (e.g., the resource-based view proposed by Jay Barney); that’s in contrast to strategy in dynamic environments, which is more like surfing, where you try to be... See more

“The creation of something new is not accomplished by the intellect but by the play instinct acting from inner necessity. The creative mind plays with the objects it loves.”

—Carl Jung

This “undulant interface” was made by John Underkoffler. The heresy implicit within is the premise that the user, not the system, gets to define what is most important at any given moment; where to place the jeweler’s loupes for more detail, and where to show only a simple overview, within one consistent interface.